Kettle Chips are launching a new limited edition SKU, Mediterranean olive & feta, in the UK.
The company said the flavour has a “rich and creamy” feta profile “sharpened” with “punchy” olive notes.
Launching initially into Asda in mid-June, Tesco will follow as stockists from the end of the month. The flavour will be available in a 135g sharing bag at a RRP of £1.99.
Kettle chef Phil Hovey commented: “For our 2019 summer limited edition I have taken inspiration from the Mediterranean. Greek feta provides an intense creamy richness that I have partnered with the big character of olives. A touch of citrus and a pinch of herbs really bring this combo to life.”
Senior brand manager, Kizzy Beckett added: “Through our delicious, 100% real food seasoning, we hope to give every consumer a taste of the sun this summer, despite our unreliable British weather.”
Kettle Foods is currently owned by Campbell Soup Company. However, it is understood the US food giant is looking to offload the snack maker in order to paydown debt.