Young's targets snacking with popcorn scampi bites
By Katy Askew
- Last updated on
Young’s Seafood wants to tap into the “sharing and snacking trend” with the launch of Young’s Popcorn Scampi Bites.
Inspired by a ‘popcorn’ serving style to resonate with a younger family audience, the new format scampi and whitefish bites are wrapped in breadcrumbs and come in a larger 300g pack size.
Yvonne Adam, Marketing Director of Young’s Seafood, said: “We’re seeing growth in snacking and sharing formats across the category, particularly amongst a younger, family audience. Our Popcorn Scampi Bites introduces a new format that is perfect for flexible eating occasions – snacking, sharing and family together time."
Young’s Popcorn Scampi Bites 300g will be available in Asda from July for MRSP of £2.50.