Start-ups and disruptors

The product is nutritionally similar to gluten-containing wheat flour. Image Source: Ulada/Getty Images

Gluten-free but wheat? Coeliac-safe wheat flour developed in Spain

By Augustus Bambridge-Sutton

Gluten-free substitutes such as rice and corn flour have for decades aimed to take the role of wheat flour in baked goods, so that those with coeliac disease can consume them. Now there is a new substitute: wheat flour itself.

Many consumers now value broth for its health benefits. Image Source: RUSS ROHDE/Getty Images

Protein, collagen, non-UPF: Bone broth as a functional food

By Augustus Bambridge-Sutton

Broth has been used for centuries as a component of traditional meals such as soups and stews. But many consumers are now attracted to it for a different reason – it has a range of health benefits, and is non-UPF (ultra-processed food). Startup Freja...

Image Source: We Are/Getty Images

NPD Trend Tracker: 'Veganuary' special

By Augustus Bambridge-Sutton

January is a time where many people abstain from indulgent things, from alcohol to chocolate. Meat and dairy, increasingly linked to climate change and animal suffering, are other products those taking part in 'Veganuary' also abstain from at...

GettyImages/Supatman

5 start-ups that caught our eye in 2023

By Flora Southey

From upcycling ‘spent hens’ into flavour enhancers to recreating breast milk in a lab, we round-up five of the most innovate start-ups we interviewed in 2023.

Researchers in Denmark and New Zealand have teamed up to determine whether consumers actually do prefer the taste of organic greens grown in an open field over those vertically farmed. GettyImages/LouisHiemstra

Do vertically farmed vegetables taste good?

By Flora Southey

Vegetables grown indoors, without any soil, may not sound as appealing to consumers as their sun-blushed counterparts cultivated in open fields. But according to fresh research, they taste just as good.

With sites in Lincoln, Scotland and the South West, Branston is one of the UK’s leading suppliers of potatoes. It has launched trials into net zero production through sustainable fertilisers.

Branston’s race to net zero in the potato supply chain

By Oliver Morrison

Branston, one of the UK’s largest suppliers, has begun trials to assess the viability of creating net zero potatoes. Field Technical Manager Andrew Blair shares his insights into the methods the company is following and how it hopes to establish a process...