‘Don’t get stuck on the same channel’, advises Liz Richardson, managing director and partner at HeyHuman. Rather, the brand expert is encouraging FMCGs to ‘think forward’ and meet demand for changing consumer behaviours.
As 2021 rolls around, we’ll inevitably see growing numbers of businesses pledging to do good. But how do food brands communicate their sustainability credentials?
By QU Dongyu, Director-General of the Food and Agriculture Organization of the United Nations
From 2 to 4 November, the Food and Agriculture Organization of the United Nations (FAO) is convening its 32nd Session of the Regional Conference for Europe, virtually hosted by the Government of Uzbekistan, where FAO Members will have the opportunity...
Given that a ‘three-tier’ restriction system has recently been implemented across England, the likelihood of staple December activities seems rather slim. Everything from the crib service, Santa’s grotto, cracker-pulling wars - it’s all up in the air,...
Neuroscience can bolster a brand’s better features, strip out the bad ones, and ensure every facet of its intellectual property resonates with customers, says Liz Richardson, managing director and partner at HeyHuman and member of the FoodNavigator editorial...
You don’t need me to tell you that food is all about the senses. The visual cues, the olfactory notes, the actual taste - the best food can be a fully immersive experience.
How have FMCG brands pivoted in the face of coronavirus? What agile and adaptive strategies have they employed? In her monthly column, Liz Richardson, managing director and partner at Heyhuman and member of the FoodNavigator editorial advisory panel,...
How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at HeyHuman, suggests.
Conventional food labels require consumers to interpret visible information. Could and should they be modified to help the visually impaired make more informed food choices?
Three advisory groups have warned the UK government that moving away from European food standards post-Brexit risks diminishing choice and value for consumers.
By Dr. Liz Specht, Associate Director of Science and Technology for The Good Food Institute
In the 1960s and '70s, a series of papers and books like Paul Ehrlich’s The Population Bomb promised that before the turn of the millennium, humanity would be devastated by cataclysmic famines, deadly food riots, and disastrous resource wars.
Millions of people around the developed world live in areas with severely limited access to affordable fresh food. So what are the fallouts of living in a ‘food desert’? And who ends up paying the ultimate price?
