Neuroscience can bolster a brand’s better features, strip out the bad ones, and ensure every facet of its intellectual property resonates with customers, says Liz Richardson, managing director and partner at HeyHuman and member of the FoodNavigator editorial...
You don’t need me to tell you that food is all about the senses. The visual cues, the olfactory notes, the actual taste - the best food can be a fully immersive experience.
How have FMCG brands pivoted in the face of coronavirus? What agile and adaptive strategies have they employed? In her monthly column, Liz Richardson, managing director and partner at Heyhuman and member of the FoodNavigator editorial advisory panel,...
How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at HeyHuman, suggests.
Conventional food labels require consumers to interpret visible information. Could and should they be modified to help the visually impaired make more informed food choices?
Three advisory groups have warned the UK government that moving away from European food standards post-Brexit risks diminishing choice and value for consumers.
By Dr. Liz Specht, Associate Director of Science and Technology for The Good Food Institute
In the 1960s and '70s, a series of papers and books like Paul Ehrlich’s The Population Bomb promised that before the turn of the millennium, humanity would be devastated by cataclysmic famines, deadly food riots, and disastrous resource wars.
Millions of people around the developed world live in areas with severely limited access to affordable fresh food. So what are the fallouts of living in a ‘food desert’? And who ends up paying the ultimate price?
A group of US dietitians and physicians has blasted a report from doctors in Belgium which stated that raising children on a vegan diet was "unethical" and should be a criminal offence.
By Katia Merten Lentz, partner at Keller and Heckman
European regulators have agreed key changes to the food safety authorisation process in a bid to increase transparency and boost consumer trust. Katia Merten Lentz, partner at Keller and Heckman, discusses the impact these changes could have.
Unsustainably sourced palm oil deserves its bad name, and requires industry action. Should we eliminate all palm oil from the food supply chain? How can we change consumer perceptions of the commodity when responsibly produced? Nestlé, RSPO, CDP and S4RB...
