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What are trends for? How to make the most of market reports…

Guest Article

What are trends for? How to make the most of market reports…

By Virpi Varjonen, Analyst & Strategist at Invenire Market Intelligence

What are the main trends? Where is the market going? These are the regularly asked questions within the food and nutrition industry. But why? And how do we actually get the most out of trends reports?

What is water stewardship? Bottled water and protecting sources

Sustainability spotlight

Past, present and future: Bottled water's journey through time

By Rachel Arthur

Natural mineral and spring water brands are built on their provenance, making their source a unique part of who they are. But with increasing pressure from man's impact on the planet, how are brands protecting their water for the future?

Tomorrow's top 10 trends to watch from Innova. Pic: ©GettyImages/NoraVector

10 key snack trends to watch

By Gill Hyslop

There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and vegan launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of...

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