Headlines

One persona WGSN has predicted to emerge in 2024 is the 'Experientialist' - which likes to fluctuate between digital and physical reality. GettyImages/FluxFactory

What will consumer groups want from food and drink come 2024?

To better understand how consumers will behave in the future, WGSN has developed new ‘personas’ industry should expect to cater for in 2024. Claire Lancaster, strategist at WGSN Food & Drink outlines two: the ‘Mindful Nurturists’ and the ‘Experientialists’.

Global Industry News

News

Sectors

Trends

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers