Food Ingredients & Food Science - Additives, Flavours, Starch

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Securing IP might be pricey, but it can often be worth the expense / Pic GettyImages-Casezy

Why start-ups should lean into their IP opportunity, even in a down economy

Start-ups are under more pressure than ever in today’s turbulent economic climate. But while securing intellectual property rights might not feel affordable, the USP they deliver could prove more important than ever.

Plant-based newcomer Plant Revolt is playing in the European frozen food market with a line of products including vegan meatballs (pictured). Image source: Plant Revolt

‘It’s a full-blown meat experience’: Hungarian plant-based start-up eyes European frozen food market

Vegan start-up Plant Revolt is already on the market in its native Hungary and has plans to rapidly expand across the bloc.

Mycelium-based ingredient supplier eyes European expansion after EU authorisation

US-based MycoTechnology says it is set to accelerate its growth plans in Europe after the European Commission granted Novel Food status to two of its mycelium-based plant proteins.

But whilst most adults in the UK are aware of the 5 A Day message, research suggests understanding of how to achieve it is low. GettyImages/andresr

‘An effective tool to improve people’s diets for the long term’: App developed to increase fruit and vegetable consumption in adults

Researchers in the UK have developed a smartphone app designed to improve knowledge around the government’s 5 A Day recommendation, including which foods are included, portion sizes, the need for variety, and reasons for consumption.

NPD Trend Tracker: From Veganuary to healthy beverages

FoodNavigator profiles some of the new product launches that caught our eye in the first few days of 2023. Innovation highlights include products targeting the vegan-curious during the 'Veganuary' promotional period and better-for-you beverages...