Market trends

Battle of the trends 2025

Battle of the trends 2025

By Donna Eastlake

Food and beverage trends are going head-to-head, as different attitudes to eating styles compete for supremacy. So, which will emerge victorious in 2025?

NPD Trend Tracker: Beverage special

NPD Trend Tracker: Beverage special

By Augustus Bambridge-Sutton

From whiskey to kombucha to hot chocolate, this week’s NPD will warm your insides with a selection of new beverages.

Why ‘limited edition’ is the next big F&B trend

Why ‘limited edition’ is the next big F&B trend

By Donna Eastlake

Food and beverage brands are embracing brevity, with growing numbers of limited-edition products launched. So, what’s the reason behind this new trend, and is it here to stay?

UPF: How can industry improve consumer perceptions?

UPF: How can industry improve consumer perceptions?

By Donna Eastlake

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the industry do to improve opinions?

Top 5 health trends dominating F&B

Top 5 health trends dominating F&B

By Donna Eastlake

When it comes to food and beverage trends, nothing is punching through quite like health and wellbeing. But what are the top trends within health and wellbeing? And how are they shaping the industry?

FoodNavigator Investigates: From AI to UPF

FoodNavigator Investigates: From AI to UPF

By Donna Eastlake

From EUDR to alt meats, ultra-processed foods to gut health, FoodNavigator’s ‘watch’ series delves deeper into the subjects that matter to you.

Insect protein buzz waning as patents slow

Insect protein buzz waning as patents slow

By Nicholas Robinson

Insect protein’s predicted take off has been less than a flutter as market innovation stagnates, with worldwide patents sliding year-on-year again.

5 emerging trends in alt dairy

5 emerging trends in alt dairy

By Donna Eastlake

Alt dairy is the great success story of the animal-free movement. So, what’s next for this plant-based powerhouse?

Is Trump stoking an EU/US trade war?

Opinion

Is Trump stoking an EU/US trade war?

By Nicholas Robinson

Will Trump’s rebooted presidency bring about a transatlantic trade war or is it all hot air? Fake news or not, the returning president has made worrying noises – from crippling tariffs to climate ignorance – that are sending markets in a spin.

Would consumers pay more for animal welfare?

Would consumers pay more for animal welfare?

By Augustus Bambridge-Sutton

A study of Swiss consumers of milk and butter explored whether they would accept increased prices if it meant better lives for dairy cows.

EUDR delay: Deforestation progress on hold

EUDR delay: Deforestation progress on hold

By By Natasha Jolliffe-Spencer

Chocolate leader Tony’s Chocolonely raises concerns about the European Commission’s decision to postpone the EUDR implementation date by 12 months.

Mars' Kellanova buyout the start of hefty snacking M&A

Mars' Kellanova buyout the start of hefty snacking M&A

By Nicholas Robinson

Mega deals within snacking are picking up pace after a quiet start to the year, with Mars’ Kellanova acquisition the tip of the iceberg as strong financial performances provide corporates with healthy cashflows.

Innovation watch: Spotted at SIAL 2024

Innovation watch: Spotted at SIAL 2024

By Rachel Arthur, Teodora Lyubomirova and Gill Hyslop

Edible cutlery, reimagined sushi, and vitamin-enriched cheese are just a handful of exciting food and drink innovations entering the market.

Could governments introduce rationing?

Could governments introduce rationing?

By Donna Eastlake

Rationing could be a reality as populations grow and climate change bites. But would consumers support it and what would it mean for food manufacturers?