North America

Dairy’s fight for growth and shelf space

Letter From The Editor

Dairy’s fight for growth and shelf space

By Elizabeth Crawford

From high-protein products and café-inspired creamers to AI-powered market insights, dairy brands are finding new ways to meet consumer demand and win shelf space

Can plant proteins help ease the whey squeeze?

Dairy Innovations

Can plant proteins help ease the whey squeeze?

By Elizabeth Crawford

Surging protein demand and tight whey supplies are driving interest in hybrid formulations, with ADM and other suppliers developing plant-based ingredients to help manufacturers balance nutrition, functionality and texture

Why Coke and Pepsi are using soda to win sports fans

Why Coke and Pepsi are using soda to win sports fans

By Deniz Ataman

While sports drinks and water are more closely tied to athletic performance, soda brands such as Pepsi, Sprite and Mountain Dew are using sports partnerships to connect with fans rather than athletes

Can GLP-1 innovation benefit all consumers?

FN+Can GLP-1 innovation benefit all consumers?

By Deniz Ataman

The same protein-, fiber- and nutrient-dense formulations designed for GLP-1 users could help brands meet broader consumer demand for functional, value-driven foods

Can AI stop seasonal promotions wasting money?

Can AI stop seasonal promotions wasting money?

By Gill Hyslop

AI can help brands create seasonal campaigns and check whether stores deliver them, but faster marketing won’t rescue an offer shoppers can’t find or don’t want

Are snack suppliers stuck between meals?

Are snack suppliers stuck between meals?

By Gill Hyslop

Gen Z’s shifting meal routines, Millennials’ appetite for solo dining and competition from retail are challenging what snacks sold through cafés and takeaway outlets should deliver

What is the best way to talk to organic shoppers?

What is the best way to talk to organic shoppers?

By Elizabeth Crawford

New Organic Trade Association research explores how Gen Z and millennial shoppers respond to organic messaging and what marketers may be overlooking as the category looks to its next phase of growth

Mars predicts a future of automated and immersive retail

Mars predicts a future of automated and immersive retail

By Deniz Ataman

Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends