Diet and health

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

getty | AndreiDavid

Dr Google: Getting under the skin of prebiotics

By Nikki Hancocks

The interest in probiotics for immunity has passed its peak but a 24-month rise in internet searches for prebiotics and skin health is more than a passing trend, according to new insights from Lumina Intelligence.

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