Market Trends

Hurdles stand in the way of CBD becoming a trend with sticking power ©Getty Images / Aleksandr_Kravtsov

CBD: Trending ingredient or ingredient trend?

By Katy Askew

CBD has caught the public's imagination as an ingredient offering a host of health benefits. But for all the hype, CBD also courts controversy. To move from a trending ingredient to an ingredient trend, the sector will need to overcome the complex...

Shifting away from sugar:  What's the outlook in 2020?

Shifting away from sugar: What’s the outlook in 2020?

By Katy Askew

As consumers increasingly opt for nutritious snacking choices with reduced or no sugar, we talk to Julian Mellentin, Food and Beverage Consultant at New Nutrition Business, about the sugar-based trends on everyone’s lips.

Image: EcoProducts B’Ayoba

Could 2020 be year of the baobab?

By Oliver Morrison

Nestlé is just one of the large food and beverage firms investigating the potential of the African 'superfruit', according to an ingredients supplier.

Sales of zero sugar drinks increased by 22 million litres between 2015 and 2018. Pic:getty/andreypopov

Soft drink sugar drops by 29% in the UK

By Rachel Arthur

An Oxford University study has found the total amount of sugar sold in soft drinks in the UK dropped by 29% between 2015-2018. “Sustained pressure on business, including fiscal measures, has led to a striking reduction,” say the researchers.

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