Market Trends

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NPD Trend Tracker: From Huel protein powder to Marmite-glazed burgers

By Flora Southey

In our latest new product development trend tracker, the ‘world’s first’ nutritionally complete vegan protein powder is rolling out in the UK, recipe box company Gousto is partnering with Marmite, ManiLife and Hellmann’s, and ‘natural’ energy drink challenger...

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NPD Trend Tracker: From 'clean' cold brew to yellow pea alt milk

By Flora Southey

In this week's coverage of new product development across Europe, we look at a Berlin start-up's 'dairy of the future': alt milk made from yellow split pea protein. Over in Romania, a new line of plant-based fish alternatives - mimicking...

Délifrance has a product portfolio that is either classed as ‘clean’ or ‘cleaner’. Pic: Délifrance

Clean label

Clean label is fast becoming the expectation, not the exception

By Gill Hyslop

Consumers are increasingly reading product labels and searching out ‘clean’ ingredients lists that are shorter and feature recognisable ingredients that are sourced from nature. Artificial or chemical ingredients are the main undesirables, while there...

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