Market Trends

NPD Trend Tracker: From lower carbon beef to ‘coffee-free coffee’

NPD Trend Tracker: From lower carbon beef to ‘coffee-free coffee’

By Oliver Morrison

Our latest new product development round-up features lower carbon beef from UK supermarket Sainsbury’s, achieved through a combination of superior cattle breeding and animal management. Meanwhile, Dutch company Northern Wonder, which creates a sustainable...

Image: Getty/pepifoto

NPD Trend Tracker: From KFC co-branded popcorn to kefir snacks for kids

By Oliver Morrison

This week’s look at new food and beverage launches takes in the partnership between Proper Snacks and KFC to unveil a co-branded popcorn SKU, while UK kefir brand Biotiful Gut Health has introduced a new range of products specifically for children. Scroll...


NPD Trend Tracker: From vegan ice cream to Meatless Farm’s return

By Sarah Rhynes and Flora Southey

In this latest edition of the NPD Trend Tracker, we’re seeing a lot of movement in the plant-based space, ranging from vegan ice cream to an improved pea and fava protein burger from THIS, and Meatless Farm’s return to retail following a brief hiatus....

Image Source: We Are/Getty Images

NPD Trend Tracker: From Olympic peanut butter to blueberry muffin popcorn

By Augustus Bambridge-Sutton

We have a lot of sweet treats this week with blueberry muffin popcorn, KitKat Chunky Hazelnut and two different types of cookie dough ice cream. We also have the renewal of an old partnership for Whole Earth, and a new plant-based cheddar for Violife....

Image Source: Yuki Kondo/Getty Images

NOVA classification matches consumer instincts, study finds

By Augustus Bambridge-Sutton

The NOVA classification system is used to ascertain whether foods are minimally processed, processed or ‘ultra-processed’. A new study has found that people’s perceptions of foods and their processing levels usually align with their NOVA classification.

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