Market Trends

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

Photo Credit: GettyImages / Stefan Tomic

Younger consumers less engaged with condiments category, says Mintel

By Mary Ellen Shoup

The popularity of condiments soared during the pandemic as consumers used the products as an easy way to elevate an otherwise bland meal made at home, notes Mintel, which says that condiment brands must engage with younger consumers to ensure future long-term...

Are Swiss consumers aware of and concerned about palm oil? GettyImages/ic36006

What do Swiss consumers think of palm oil?

By Flora Southey

Fresh research has investigated consumer perceptions of palm oil in Switzerland and whether they are familiar with the Roundtable on Sustainable Palm Oil (RSPO) label.

Pic:getty/taramoore

From bright whites to brilliant blues: Color innovation in F&B

By Rachel Arthur

‘We eat first with our eyes’ – and the saying is all the more true in an age of social media. But color is not just about good looks: it’s also about meeting consumer demands for natural and sustainable alternatives. We take a look at some of the latest...

GettyImages/peshkov

NPD Trend Tracker: From oat milk concentrate to Nescafé ice cream

By Flora Southey

For the first time, Nescafé Gold is entering the ice cream category with Nestlé’s Nescafé Gold Cappuccino Ice Cream. Over in France, a plant-based brand is rethinking dairy-free milks with the launch of oat and almond milk concentrates (500ml of concentrate...

What products command a clean label premium? / Pic: GettyImages-WeAre

Clean label claims boost sales, but what categories benefit most?

By Katy Askew

The clean label ingredients market is witnessing continued growth, with evidence suggesting clean labels increase consumer willingness to pay a higher price point and build loyalty. FoodNavigator digs down into the trend to profile what categories and...

GettyImages/Adam Gault

NPD Trend Tracker: the chocolate edition

By Flora Southey

What’s trending in chocolate? In our latest new product development round-up, we look at low sugar chocolate buttons with sustainability credentials, sweetened couvertures from a Colombian chocolate supplier, and two new SKUs from Dutch chocolate challenger...

© Getty Images / Nastco

ADM identifies key microbiome trends

By Kavitha Sivasubramaniam

Global nutrition company ADM has announced its top predictions for the fast-growing global microbiome market based on findings from its consumer insights platform, Outside Voice.

Why traditional dairy should have a stake in next gen production / Pic: GettyImages olhakozachenko

Will next generation animal-free technology disrupt dairy?

By Katy Askew

From fermented dairy proteins to cellular agriculture and molecular farming, Spanish dairy major Pascual has its finger on the pulse when it comes to innovation in next generation dairy. But why should a traditional dairy processor invest in this space?

Follow us

Products

View more

Webinars