Market Trends

getty | gorodenkoff

Get skin in the game: How to innovate in esports

By Nikki Hancocks

The gaming market is a diverse one, with a wide range of demands and need states for nutrition brands to tap into, meaning innovation opportunities going far beyond energy.

Photo Credit: GettyImages / We Are

Mintel: What will we be eating and drinking in 2023 and beyond?

By Mary Ellen Shoup

Nearing 2023, consumers are increasingly demanding more from food and beverages, seeking out products that provide a personal functional health benefit and added value, according to Mintel's 2023 Global Food & Drink Trends report.

Getty | extreme photographer

The trends shaping the sports beverages market

By Nikki Hancocks

Sports beverages are the most popular vehicle for functional ingredients across the globe as an increasingly wide range of consumers look to support their physical and mental health through convenient everyday nutrition.

Getty | Tero Vesalainen

Mintel's top trends for 2023: Power to the people

By Nikki Hancocks

Mintel's global consumer trends report for 2023 reveals that consumers are keeping two things front of mind when buying products - brand ethics and their own mental wellbeing.

Pic:getty/visualgeneration

Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

Image: Getty/Gesrey

ESG: A horse still worth backing?

By Oliver Morrison

Purpose-led growth can repel a looming global recession, but food and beverage brands need to justify their price, believes Verlinvest’s Ben Black.

Some progress has been made towards 2025 targets, but according to Greenpeace USA, the report 'pours cold water' on commitments made by signatories. GettyImages/gaffera

Big Food plastic targets ‘expected to be missed'

By Flora Southey

Signatories to the Global Commitment and Plastic Pact – which includes more than 20 packaged food and beverage producers – are unlikely to all meet 2025 targets designed to ‘tackle plastic pollution at its source’.

GettyImages/triocean

NPD Trend Tracker: From wonky snacks to BrewDog vodka

By Flora Southey

Which new product developments have caught our eye this week? In Scotland, BrewDog is turning a range of spirits from any batches of beer that doesn’t meet its standards. Further south, Fix8 is developing vitamin C-enriched kombucha, while botanicals...

Pic: GettyImages-Tom Werner

NPD trend tracker: From cheesy chocolate to fancy fish

By Katy Askew

In this week's roundup of the hottest food and beverage products hitting the shelves, we hear about Love Cocoa's latest innovation - cheesy chocolate - and learn how seafood brand Young's wants to bring a restaurant experience home as the...

GettyImages/thomasd007

NPD Trend Tracker: From ‘tuna-free’ flakes to coffee-free coffee

By Flora Southey

What innovations are landing on supermarket shelves this month? In our latest round-up of new production development across Europe, we look at ‘tuna-free flakes made from Scottish seaweed and pea protein. In the Nordics, Rebl Eats is teaming up with mycoprotein...

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