Market Trends

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ADM identifies key microbiome trends

By Kavitha Sivasubramaniam

Global nutrition company ADM has announced its top predictions for the fast-growing global microbiome market based on findings from its consumer insights platform, Outside Voice.

Why traditional dairy should have a stake in next gen production / Pic: GettyImages olhakozachenko

Will next generation animal-free technology disrupt dairy?

By Katy Askew

From fermented dairy proteins to cellular agriculture and molecular farming, Spanish dairy major Pascual has its finger on the pulse when it comes to innovation in next generation dairy. But why should a traditional dairy processor invest in this space?

GettyImages/chuckcollier

NPD Trend Tracker: From frozen soup cubes to ‘mini’ Oatly Barista

By Flora Southey

We’ve observed a shake-up in alt dairy this month, with Oatly going ‘mini’ with its Barista offering. At the same time, the oat major is expanding its Barista product into supermarket chillers for the first time. Minor Figures is also making its foray...

Delivery and storage are hot areas for innovation in ice cream / Pic: Getty Images We Are

Ice cream sector explores new delivery and storage innovations

By Natasha Spencer

As the globe looks to a post-COVID era and the hold of the global pandemic begins to abate, consumers’ demands for environmental consciousness and convenience remain, bringing new ice cream delivery and storage concepts to the frozen segment.

FDF UK and Scotland extend vital helping hands to the food and beverage sector. Pic: GettyImages/Kelvin Murray

FDF UK and Scotland rally to improve food affordability and health

By Gill Hyslop

Food and Drink Federation (FDF) UK has published a cross-government approach to ensure the sector continues to deliver consumer choice, affordability and tangible gains for the economy, while FDF Scotland applauds the sector's steps towards health.

GettyImages/ariwasabi

NPD Trend Tracker: From Special K Granola to dark chocolate Maltesers

By Flora Southey

In this edition of our new product development trend tracker, we welcome Dark Maltesers: a flavour Mars says consumers have been ‘requesting for years’. Kellogg’s is launching Special K granola in two flavours – mixed berries and dark chocolate – and...

Image: Getty/ThomasVogel

Industry braces for EAT-Lancet: the sequel

By Oliver Morrison

Scientists from 19 countries have announced the launch of the EAT-Lancet Commission 2.0, which will ‘update and expand the evidence base for sustainable and equitable food systems change’.

Full carcass utilisation can drive innovation in seafood, Iceland shows us how / Pic: GettyImages OKRAD

Notes from Iceland: How the blue economy can drive value and cut waste

By Katy Askew

Iceland is forging a model for the ‘blue economy’ that has driven down waste and enhanced the value of fish. Supported by a vibrant innovation ecosystem, the seafood sector is working towards a zero-waste model that is better for both business and the...

Pic:getty/courtneyk

Where do sports drinks stand in a growing functional beverage market?

By Rachel Arthur

The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...

GettyImages/hemul75

NPD Trend Tracker: From vegan jerk chicken to upcycled strawberry gin

By Flora Southey

In this latest edition of our new product development photo gallery, we look at new vegan convenient snacks hitting the supermarket aisle – notably a meatless jerk chicken style flatbread and a madras chicken style flatbread. Elsewhere, we cover a gin...

One persona WGSN has predicted to emerge in 2024 is the 'Experientialist' - which likes to fluctuate between digital and physical reality. GettyImages/FluxFactory

What will consumer groups want from food and drink come 2024?

By Flora Southey

To better understand how consumers will behave in the future, WGSN has developed new ‘personas’ industry should expect to cater for in 2024. Claire Lancaster, strategist at WGSN Food & Drink outlines two: the ‘Mindful Nurturists’ and the ‘Experientialists’.

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