Market trends

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

Image Source: Getty Images/D-Keine

NPD Trend Tracker: From mandarin orange juice to AI-generated recipes

By Augustus Bambridge-Sutton

In this week's NPD Trend Tracker, we see how high orange juice prices have led to the development of mandarin orange juice, and the rise of generative AI has led to the creation of an AI cookbook. Furthermore, we see a rebranding from Mallow &...

Scientists have analysed consumer purchasing behaviours of goods with fair trade and organic labels on their packaging. GettyImages/TommL

Fair trade label retains purchasing power despite recession, study shows

By Natasha Spencer-Joilliffe

Using a combination of social psychology and economic models, a new UK study shows fair trade product sales increased in popularity during an economic downturn while organic product sales dropped, indicating a divide between the two labels’ favourability...

Could low-sugar chocolate actually taste better? GettyImages/Chris Ryan

Could low-sugar chocolate actually taste better?

By Donna Eastlake

Less is apparently more when it comes to the amount of sugar used in the creation of the perfect chocolate bar. So will manufacturers reduce the amount of sugar they use in the making of this sweet treat and will consumers welcome the change?

Is macauba a rainforest-friendly alternative to palm oil? GettyImages/MEDITERRANEAN

Is macauba a rainforest-friendly alternative to palm oil?

By Donna Eastlake

Palm oil is cheap to produce in large quantities but unsustainable production methods, notably deforestation, means the bad can far outweigh the good. As a result, brands are increasingly distancing themselves from the use of irresponsible palm oil in...

‘Africa's becoming increasingly investable’: Sherief Kesseba. Managing partner at Climate Resilient Africa Fund (CRAF), speaking at last year’s World Agri-Tech summit in Dubai

AGTECH INVESTOR PROFILE

Are we at the dawn of African agri-tech innovation?

By Oliver Morrison

The continent’s agtech sector is rife with challenges but the potential rewards are huge, Sherief Kesseba, managing partner at Climate Resilient Africa Fund (CRAF), tells AgTechNavigator.

High-protein is projected to be the fastest growing segment within dairy yogurt this year, with a growth rate of 17.2%, according to Circana. Image: Getty/YelenaYemchuk

High-protein dairy is booming, but how 'healthy' is it?

By Teodora Lyubomirova

Danone has become the latest manufacturer to release a range of high-protein dairy products in the UK. But can high-protein yogurts - that typically contain thickeners, starches and sweeteners - really be considered ‘healthy’?

GettyImages/Adam Gault

NPD Trend Tracker: The chocolate edition

By Flora Southey

An NPD round-up dedicated to chocolate? Yes please. In this edition you’ll read about a Easter-themed chocolate from Lir and Guinness; a new Aero bar flavour; and a white chocolate ice cream mixed in with ‘Scandinavian mountain cranberries’. Yum.

Younger generations appeared more willing to accept animal-free dairy alternatives, the study suggested. Image: Getty/Drazen Zigic

How keen are consumers on animal-free dairy? Not so much, research finds

By Teodora Lyubomirova

An experimental study on consumer perceptions found that European shoppers have little appetite for animal-free dairy alternatives, though positive associations with the products’ perceived environmental benefits can enable manufacturers and retailers...

The study found that most consumers perceived the supermarket as associated with norms related to meat consumption. Image Source: Giselleflissak/Getty Images

How do 'norms perceptions' relate to meat consumption habits?

By Augustus Bambridge-Sutton

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect these perceptions. A new study explores how different groups...

© Aamulya | GettyImages

Alternative seafoods: The omega-3 opportunity

By Nikki Hancocks

There’s a lot of opportunity for sustainable omega-3 suppliers in the seafood alternatives arena as the world searches for ways to feed a population of 10 billion by the year 2050.

According to Unleashed, inflationary pressures have had a greater impact on food than beverage. Image Source: andresr/Getty Images

Why has beverage weathered inflation better than food?

By Augustus Bambridge-Sutton

Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped...

The specifics of what a protein transition would mean are not agreed on, the study found. Image Source/Getty Images

What is the ‘protein transition’? Untangling the narratives

By Augustus Bambridge-Sutton

Talk about a ‘protein transition’ is rife in the world of food. But what exactly is a protein transition? A study by Nature Food identifies three narratives through which a protein transition is interpreted, and three potential drivers of change.

The chocolate, confectionery, and bakery industry has adapted to demands for more healthy sweet treats. Pic: Getty Images

BALANCING HEALTH AND INDULGENCE IN CONFECTIONERY

How confectionery embraced ‘healthy indulgence’

By Anthony Myers

Consumers are increasingly focusing on their health without compromising on taste, which is why healthy indulgence has become a serious trend. Millennials (Gen Y) and Centennials (Gen Z) are looking for foods and beverages that are tasty, good for you,...

As consumers become accustomed to time-efficient products and tools, they will be more receptive to adopting technologies like augmented reality (AR) and artificial intelligence (AI). GettyImages/Bernhard Lang

Advancing food tech in 2024: The year of convenience

By Natasha Spencer-Joilliffe

A new era of convenience will emerge in 2024 as ever-evolving augmented reality (AR) and artificial intelligence (AI) technology streamlines consumers’ meal planning, shopping and cooking habits.

Additives are used for various purposes in the preparation of food, including restoration, preservation, prolonging shelf life, and quality improvement. They comprise colours, preservatives, antioxidants, and flour treatment agents. GettyImages/Olivier Le Moal

How will food additives’ reputation fare in 2024?

By Natasha Spencer-Joilliffe

Off the back of shifting political landscapes, evolving biotech-led categories and regulatory changes in 2023, we look at how these influence food additives in 2024 and what further changes we can expect to see.

GettyImages - market trends 2024 / Fasai Budkaew

FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

The study looked at a variety of research on consumer acceptance of upcycled food. Image Source: Goran13/Getty Images

Do consumers want to eat upcycled food?

By Augustus Bambridge-Sutton

Upcycling food is a good way of putting food to use that may otherwise have gone to waste. However, not all consumers will eat food that has been upcycled. A new study takes a broad look at 37 research articles on consumer acceptance, or lack thereof,...

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