NPD Trend Tracker: From HFSS-free snacks to new flavours and new looks

By Donna Eastlake

- Last updated on GMT

Image credit: GettyImages/nicoletaionescu
Image credit: GettyImages/nicoletaionescu

Related tags Npd Innovation New product development

Summer has officially started, and brands are celebrating with new flavours, new looks and even new taglines.

Walkers says no to HFSS

Walkers Monster Munch

Walkers is launching non-HFSS versions of its Wotsits and Monster Munch crisps. Made with chickpeas, they contain 25% less salt than the regular version and are under 100 calories per packet. The ‘Yummy With’ range, includes, three new flavours - Wotsits Cheese Toastie, Wotsits Crispy Bacon and Monster Munch BBQ Sauce.

“We know that consumers are on the hunt for smarter snacking options, but that they aren’t willing to compromise on taste, with taste remaining the top reason shoppers choose crisps and snacks,” says Phoebe Chapman, senior brand manager for Walkers Snacks. “Over several years, we’ve meticulously crafted the range to perfect the formulation, aligning with the beloved light and airy texture that consumers adore. Our ‘Yummy With’ range is perfect for retailers looking to tap into this opportunity, to boost their offering and maximise sales.”

Available in supermarkets and online. Multipack RRP £2.00.

Image credit: Walkers

Med gets new look in time for summer

Mediterranean deli brand unearthed

Mediterranean-deli brand Unearthed is rebranding. The new look incorporates a packaging redesign and new strapline and will launch the full product range.

The new packaging design features waves and the new brand tagline, ‘Bringing holidays home’.

“Unearthed has had an incredible journey in recent years, growing from just three olive lines to a £40m brand with products across multiple categories,” says Carrie Hollis-Patel, head of unearthed marketing. “To mark this success, and build on it, it felt like the right time to refresh our visual identity to reflect our status as the leading brand in Med deli and continental meat.

“Unearthed was born from a desire to bring the flavours and dishes we enjoyed on holiday back home to the UK and that continues to this day. These new products are just the latest example of how we are bringing new and exciting flavours and formats to the med deli fixture and helping to drive wider category growth. Consumers love what unearthed has to offer, and we’re excited to see where our journey takes us next.”

Image credit: Unearthed

Dolmio gets Intense with new flavours


Pasta sauce brand, Dolmio, is adding three new flavours to its Intensify range.

The new sauces follow research that found over a third of consumers are craving punchier flavours and are becoming more experiential in their home-cooing.

Joining Creamy Garlic & Black Pepper, Red Pepper, Smoked Paprika & Chili and Sun-Ripened Tomato & Chili, in the Intensify range are Mascarpone, Sundried Tomato & Intense Herbs, Smokey Garlic & Sundried Tomatoes and Sriracha Style Chunky Vegetables.

“Fuelled by the rising demand for adventurous palates, we’re thrilled to announce the expansion of our flavour range with three exciting new options,” says Sian Gavin, senior marketing manager at Mars Food & Nutrition. “Notably, Siracha’s popularity in pasta dishes has seen a remarkable 8% increase in social media conversations. Recognising this growing trend, we’re delighted to bring this fiery fusion to life.”

Available in supermarkets and online. RRP £2.49 for a 400g jar.

Image credit: Dolmio

Bamboo water brings health benefits


Ethical drinks brand, Juno Bamboo is launching its new drink, Juno Bamboo Water. Available in three flavours - Juicy Mango, Zesty Yuzu and Passion Fruit. The creators say that Juno Bamboo Water, “allows you to enjoy all the health benefits of ethical bamboo in a refreshing and revitalising drink, packed with natural antioxidants and vitamins.”

Bamboo has been used as a natural remedy for centuries and contains vitamins K, B6 and E. It is known to naturally support collagen, enhance immunity, and detoxify the body.

As part of its commitment to sustainability, Juno Bamboo has partnered with ‘1% for the Planet’, meaning each drink helps tackle global environmental issues.

RRP £12.90 for 6 cans.

Image credit: Juno Bamboo

Lisbon art and wine: The perfect pairing

Porta 6

Portuguese winemaker, Porta 6, is launching Winemaker’s Selection White Wine. The new launch joins Porta 6’s range of red, rosé and sparkling wines.

Produced in the Lisbon region of Portugal, this new aromatic white wine originates from vineyards overlooking the Atlantic ocean, and has tropical and citrus lime fruit flavours.

“Although the red wines of Lisbon are hugely popular worldwide, the region has always had a special reputation for white wines within Portugal, said Philip Critchley, associate sales director at Guy Anderson Wines. “When tasting this new, fruity, easy-drinking blend, it’s easy to see why.”

The label depicts a unique Lisbon image of one of the city’s famous yellow trams, by street artist, Hauke Vagt.

Available online. RRP £8:25

Image credit: Porta 6

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