
Inside Nestlé’s brand-building machine
Fewer brands. Bigger investments. Stronger execution. Nestlé reveals the playbook guiding its approach to marketing, innovation and growth
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Fewer brands. Bigger investments. Stronger execution. Nestlé reveals the playbook guiding its approach to marketing, innovation and growth

Cadbury owner enters new trade mark dispute just days after alleged Toblerone copycat case

Mondelēz accuses British chocolate brand of trademark infringement

From Nestlé to Mars, manufacturers are reformulating to remove artificial colours. The challenge? Delivering the same vibrant appeal consumers expect without synthetic dyes

Artificial intelligence has already transformed how food and beverages are made, marketed and developed. Industry experts say that’s just the beginning

Volume-led growth, rising profits and a surprise acquisition fuel Mondelēz momentum

Iconic triangles get another makeover with latest limited-edition launch

World’s biggest food manufacturer broadens regenerative agriculture ambitions as focus shifts beyond soil health

Swiss multinational blends wellness with indulgence in Sanpellegrino Strawberry Crema

From melt and mouthfeel to crunch and chew, texture takes centre stage in confectionery innovation