
Cadbury x Oreo: Do collaborations and health claims still drive growth?
Cadbury and Oreo embrace collaboration trend with Cadbury Delights Oreo launch, but do health claims go a step too far?
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Cadbury and Oreo embrace collaboration trend with Cadbury Delights Oreo launch, but do health claims go a step too far?

Confectionery and snacking giant shifts focus to drive next phase of growth

Cloetta raises multisensory confectionery standard with new foamy, crunchy, sour sweets

Coffee, Petcare and emerging markets at centre of Nestlé’s new strategy as the food giant moves away from growth through scale

Confectionery’s favourite trend shows no sign of slowing as Terry’s Chocolate Orange and Baileys team up for festive partnership

From confectionery tie-ups to sustainability partnerships, brand collaborations are reshaping the food and beverage industry. But why has the trend exploded, and where will it go next?

Food giant awards more than $13m in grants to six global projects through Mars Impact Fund

World’s biggest chocolate maker partners with dairy giant to target Scope 3 emissions

British sweet maker Swizzels joins collaboration trend with latest launch

From C-suite shake-ups to targeted acquisitions, Big Food is rethinking how to win in a rapidly changing market