Gigi is launching a “category-changing” line of plant-based Italian-style gelato.
The company said it spotted a gap in the market for a gelato that includes “vitality-boosting” nutrients. It is made with cold-pressed fruit and vegetables through a “cutting edge” production process that gives the gelato a “rich, creamy and satisfying” taste and mouthfeel.
The brand is being launching in packaging designed by Straight Forward design.
“Gigi is all about showing that healthy can be rewarding. We needed a brand and packaging design strategy to convey that message to shoppers, who are faced with an increasingly crowded ice-cream category. Straight Forward Design has created a solution that combines immediate taste and health cues with a strong brand presence,” Zeno Tosoni, Gigi CEO and co-founcer, commented.
Gigi is available at Albert Heijn, Lidl and Hoogvliet stores in the Netherlands, with a UK roll-out planned for later this year.