Labelling

Do ecolabels support sustainable shopping? / Pic: GettyImages-WeAre

Do ecolabels drive sustainable choices?

By Katy Askew

Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

The FoodNavigator Podcast: From clean label to clean living

The FoodNavigator Podcast: From clean label to clean living

By Flora Southey

How is the ‘clean label’ trend evolving? FoodNavigator invites Mintel, SAFE, and Yuka onto the podcast to discuss ultra-processed foods, the definition of ‘natural’, and what exactly shoppers want from food and drink.

What products command a clean label premium? / Pic: GettyImages-WeAre

Clean label claims boost sales, but what categories benefit most?

By Katy Askew

The clean label ingredients market is witnessing continued growth, with evidence suggesting clean labels increase consumer willingness to pay a higher price point and build loyalty. FoodNavigator digs down into the trend to profile what categories and...

The Natasha Allergy Research Foundation was set up by Tanya and Nadim Ednan-Laperouse

Ground-breaking trial promises to ‘make food allergies history’

By Oliver Morrison

The Natasha Allergy Research Foundation, the charity set up by the parents of Natasha Ednan-Laperouse who died aged 15 from a severe food allergic reaction, has set up a clinical trial in the UK that will investigate if commonly-available peanut and milk...

Pic: Getty Images/vavlt

Co-op scraps use-by dates on own-brand yogurts

By Jim Cornall

UK retailer Co-op is getting rid of use-by dates from all of its own-brand yogurts in a bid to reduce food waste and combat the 42,000 tonnes – £100m ($127.6m) worth – of edible yogurt thrown away by UK householders each year, due to guidance printed...

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