Air-dried fruit and vegetable snack maker Nim’s Fruit Crisps is launching a watermelon variety in red packaging in a tie-up with Save the Children.
The company will donate 5p from every pack of the new watermelon crisps, as well as 5p for every pack of apple crisps, sold over a four week period to celebrate the 100th anniversary of the charity.
The new watermelon SKU will be sold across ‘hundreds’ of Tesco stores and independent retailers, the company revealed.
Nimisha Raja, Founder of Nim’s Fruit Crisps, commented: “The reason we launched the business was to provide children with a great tasting alternative to mainstream crisps, so making young people healthier and able to enjoy the best possible life has always been a priority.
“We are continually looking to forge partnerships with organisations that have a similar ethos and we are delighted that Save the Children have agreed to put their name on our packs, recognising the fact we are giving children ‘one of their five a day’.”
She went on to add: “Every packet of apple and watermelon crisps sold over the next four weeks will see 5p donated and we are currently designing two further four-week promotions.”
Gemma Sherrington, Executive Director of Fundraising & Marketing at Save the Children UK, stated: “We are so excited about our new partnership with Nim’s as we know how important it is to give children a healthy start and the funds raised from the packets sold will enable us to carry out our vital work, reaching children across the globe.”
Nim’s fruit and vegetable crisps are fat, gluten and dairy free, as well as being vegan, kosher and halal certified.
The company’s line-up consists of ten different varieties, including pineapple and kiwi, apple and beetroot and parsnip. This year, Nim’s also released its first-ever edible teas.