Pladis is combining sweet and salty flavours with the launch of Flipz Salted Caramel.
The product consists of a crispy pretzel and salted caramel coating. The company said the rollout will drive further growth for the Flipz brand in the UK. Pladis said it will appeal to “younger consumers and families” looking for a sharing snack.
“We were confident British snackers would welcome the ‘swavoury’ snacking trend when we launched American favourite, Flipz, here last year, and, looking at its sales to-date, they certainly have,” said Sarah Horowitz, director of new ventures at pladis UK&I.
“With sales of £12.3m RSV in its first year on shelves, and 2.1m households buying in, consumers have clearly taken to the brand – and now we’re bringing them another delicious flavour combination.
“Flipz Salted Caramel offers a moreish, sweet and savoury taste with a delicious, on-trend salted caramel twist. It is an absolute must-stock for retailers looking to unlock the £1.2bn opportunity that the snacking category presents – and we believe Flipz Salted Caramel will be the sweet treat that families and friends alike will be reaching for during days out, nights in and everything in-between.”
Flipz Salted Caramel will be available in 90g pouches for an RSP of £1.50. The range is available in grocery, convenience and impulse channels from June.