FoodNavigator's trend tracker brings you a weekly round-up of some of the most exciting products hitting the shelves in Europe. This week, we hear about CBD ' tongue shots', Asian snacks and potato smoothies.
FoodNavigator's trend tracker brings you a weekly round-up of some of the most exciting products hitting the shelves in Europe. This week, we hear about CBD ' tongue shots', Asian snacks and potato smoothies.
Asian food brand Kelly Loves launches in supermarkets across the UK and Europe, with a brand and packaging identity that marries ‘authenticity and accessibility’.
Kelly Loves has been created by Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily. The company wants to bring ‘wholesome’ Asian food to Western supermarket shelves and tap into the ‘grab-and-go’ sector. Its products range from crispy nori snacks to wasabi peas and rice & peanut crackers.
The brand’s look has been created by London studio Without, which said ‘authenticity is the key ingredient’ for consumers buying Asian food. The brand aims to differentiate itself from existing Asian brands, which can be ‘unfamiliar and intimidating’, or ‘dumbed-down Western versions’ that ‘rely on clichés’.
Kelly Choi, said: “We source the highest-quality ingredients, and what we produce is 100% authentic. It was very important that our new off-the-shelf range was brought to market in a way that would be attractive to the modern Western palate, while staying true to its roots.”
London-based brand Nine Elms is launching No.18, an ‘intricately crafted' alcohol-free beverage product.
No.18 was developed to complement food and uses an ‘innovative combination’ of traditional and contemporary production techniques. The company said it has a ‘complex yet balanced’ taste profile, with botanical infusions from 20 different flowers, herbs and spices as well as the juice of four different berries.
The no-alcohol drink is launching in the UK at restaurants such as Isaac McHale’s The Clove Club. No.18 has also secured a listing at hotel The Standard when it opens this month.
Available in a 750ml bottle, Nine Elms No.18 allows restaurants, hotels, caterers and bars to cater to those who choose not to drink alcohol or who are simply reducing their consumption, while also allowing the trade to maintain the type of margins demanded of an alcoholic drink.
Simon Rucker, co-founder and joint CEO of Nine Elms commented: “We wanted to create a truly exceptional range of alcohol-free drinks that could be enjoyed by anyone who enjoys good food.
“We believe Nine Elms successfully bridges the divide between alcoholic and non-alcoholic products and for the first time offers a truly inclusive experience that brings people of all backgrounds and beliefs together.”
Nestlé has extended its range of flavours under the Nescafé Dolce Gusto system with the launch of Nesquik hot chocolate pods.
Each serving of Nescafé Dolce Gusto Nesquik hot chocolate provides a source of calcium and also offers a ‘generous foam top’ for a ‘unique and indulgent experience’, Nestlé said.
Nesquik is the latest Nestlé brand available within the Nescafé Dolce Gusto system, which also offers Chococino and Chococino Caramel hot chocolates under the Nescafé Dolce Gusto label. Earlier this year, Nestlé launched Starbucks branded products to Nescafé Dolce Gusto, leveraging its tie-up with the US coffee chain for retail products. New items included Starbucks Caramel Macchiato and Starbucks Americano House Blend Medium Roast.
Nescafé Dolce Gusto also wants to capitalise on the single-origin trend with its Colombia Sierra Nevada Lungo, Peru Cajamarca Espresso, Honduras Corquin Espresso and Mexico Chiapas Americano drinks.
Nescafé Dolce Gusto UK & Ireland business unit manager, Richard Howatson said: “I’m delighted to welcome Nesquik to the Dolce Gusto offering. Nesquik is a firm family favourite, and a great addition to our current offerings of coffees, hot chocolates and teas. We are committed to offering our consumers the widest possible choice in the fast growing and competitive portioned serve capsule category.”
In the UK, Nescafé Dolce Gusto Nesquik is available at ASDA, Amazon, and the Nescafé Dolce Gusto website.
Sweden’s My Foodie, a range of potato-based organic drinks, is entering the UK.
Veg of Lund is launching three My Foodie flavours that include a ‘nutritious blend of potato and rapeseed oil’ combined with apple juice and one type of berry: blueberry, raspberry or sea buckthorn.
The drinks are free from the most common allergens - such as gluten, dairy and nuts - animal produce and added sugar. My Foodie claims the drinks provide “everything people need and nothing they don’t”.
The company is also the first in the world to successfully marry the properties of the potato (which are packed with energy, fibre and rich in vitamins - including more potassium than a banana) with the Omega 3-rich qualities of rapeseed oil.
Thomas Olander, co-founder and CEO of My Foodie’s owner Veg of Lund, said: “In typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they’re more a ‘drinkable snack’ than a drink. Perfect for these increasingly flexitarian times, they contain half your daily Omega 3 needs, are free from anything that’s not needed and feature a remarkably underused superfood, the humble potato.”
Veg of Lund has patented its method for combining potato with rapeseed oil - which is akin to mixing oil and water.
To support the launch, Veg of Lund has recruited a team of sales people to help reach out to both the grocery and HORECA sectors. The products are available with an RRP £3.00/250ml glass bottle.
Gustavo Gusto, the German frozen pizza brand produced by Franco Fresco, is launching a new variety: Spinaci e Ricotta.
Each pizza is individually shaped by hand, stone baked and features ‘predominantly regional ingredients’.
Artificial baking agents, flavours and flavour enhancers are ‘completely eliminated’.
The Spinaci e Ricotta variety uses fresh organic baby spinach in whole leaves. According to the company, this means the spinach retains its intense, natural taste.
The SKU is the second vegetarian pizza from Gustavo Gusto. So far, the brand sells Margherita, Salame, Prosciutto e Funghi and Tonno e Cipolla.
The recommended price is €3.70 for a 480g pizza.
The UK’s Total CBD, which supplies CBD oil, is launching range of CBD Tongue Shots.
The company said the new line is ‘ideal for when you're on the go’.
The mint flavoured CBD tongue shots are available in three varieties: high, medium and low strength per 15ml.
“Each pack contains all of the same high quality CBD oil that comes in our regular bottles,” Total CBD said.
They are available for £1 for four 1.5ml sachets.
