From honey that supplier BEEsharing says can be traced back to the flower - to promote small scale beekeeping and biodiversity - to a baked goods range targeting sports enthusiasts with its high protein, high fibre recipe, here are some of the most exciting product launches from around Europe.
Sustainability and health are trends featuring highly on FoodNavigator's new product trend tracker this week.
From honey that supplier BEEsharing says can be traced back to the flower - to promote small scale beekeeping and biodiversity - to a baked goods range targeting sports enthusiasts with its high protein, high fibre recipe, here are some of the most exciting product launches from around Europe.
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Spanish start-up Moonwater is launching four new flavours using 100% natural ingredients.
The sparkling beverage is made with mineral spring water, and fruit juices. It is vegan, gluten-free, low-calorie and contains no added sugars or sweeteners. It is also free from preservatives and artificial colours.
"We are very proud to announce that our four new flavours have just landed, using our new 100% natural formula,” Nacho Alonso, CEO and founder of Moonwater, said.
“We have created this new Moonwater in response to today's consumers – they are better informed, educated and demanding, not only in what they eat and drink, but also in how they do so. We set out to change the way people drink and consume on our planet. We believe in going back to what's essential, healthy and natural, and looking out for our planet and its inhabitants, starting with ourselves.”
The new flavours include: Lime – the original Moonwater formula, with 4% fruit juice; Blue Berries, with 5% fruit juice from blueberry, blackberry and açai; Blood Orange, with blood orange and pomegranate, consisting of 5% juice’ and Super Mango, containing mango, mandarin and clementine for a ‘more tropical flavour’ with 5% juice.
Inspired by different phases of the moon, Moonwater is available in 330 ml cans made from 100% recycled aluminium. The can design is by Óscar Mariné.
Moonwater is available in Spain with an RRP of €0.99.
Mediterranean specialist Dina Foods is offering a range of boxed premium Medjoul dates, including ‘half dip’ dates in chocolate.
The boxed dates, sold under the Dinalicious brand, are sold in sealed trays.
The range includes 180g and 200g packs of Plain Medjoul Dates as well as180g Chocolate Coated Medjoul Dates. The chocolate option includes nine pieces per pack, three dark, three milk and three white chocolate. Dina Foods also offers Filled Medjoul Dates, which are stuffed with marzipan and orange zest.
Dates are rich in fibre, potassium, manganese, copper, B vitamins, vitamin A, magnesium, and calcium, the company stressed.
“For a healthy and delicious snack you cannot beat a Medjoul date, and we are seeing demand for our premium Dinalicious boxed dates growing across all markets,” MD Suheil Haddad commented.
French fresh soup specialist GreetShoot said it is re-imagining the ‘classic detox’ with its new offering: organic cream of green vegetable soup.
The organic will be available in the produce aisle of French grocery stores this autumn in a 1 litre format.
The organic recipe contains seasonal vegetables such as courgette, spinach, broccoli, leek. These ‘expected headliners’ are joined by ‘surprise guests’ including green lentils and Thai basil, GreenShoot revealed.
The company suggests that the soup can be customised at home with the addition of salty soy sauce, a spoon of coconut cream or a pinch of black sesame seeds.
French organic oil producer BIO PLANÈTE is rolling out three 100% French oils in its Vitalité range: linseed oil, camelina oil and hemp oil.
According to the company, it has selected each ‘healthy oil’ because they are ‘rich in nutrients’ and offer health and wellbeing benefits. The supplier said each oil contains ‘a perfect ratio’ of omega 3 and 6 and is rich in omega 3 and polysaturated fatty acids.
“They combine a fine taste with touches of hazelnuts, asparagus, almonds or fresh herbs to complement the hot or cold dishes,” BIO PLANÈTE said.
BIO PLANÈTE is a reference organic oil mill in Europe that has produced cold-pressed oils for more than 30 years.
Online network BEEsharing is launching a line of honey that, it says, can be traced back to flowers.
The range will include ‘German favourites’: urban, rapeseed, forest and blossom honey.
The natural product is analysed by independent labs to authenticate origin. The company ‘relies on transparency’ to prove its quality promise. Using a QR code on the honey jar, buyers can learn about the supply chain, production routes and lab testing, SEEsharing explained.
The company’s transparent supply chains make it possible to buy locally produced honey. BEEsharing works with small and medium-sized beekeepers and guarantees German beekeepers a ‘fair’ price.
The four varieties of German honey from BEEsharing are now available in 500 food markets such as Edeka, health food shops and the organic retailers. They are can also be purchased online.
Mr Lee’s Pure Foods is launching two vegan friendly noodle flavours with UK health retailer Holland & Barrett this July.
Mr Lee’s Pure Foods are a brand of ‘gourmet’ instant noodles. The products are low in sugar, low in calories and certified gluten-free.
There are six flavours available in the range, but it is the vegan friendly Zen Garden Vegetables and Dragon Fire Vegetables, both certified Vegan Society, that are available from selected Holland & Barrett stores across the UK and online.
Damien Lee, CEO and Founder of Mr Lee’s Pure Foods commented: “It’s very exciting for us to partner with Holland & Barrett, not only are they a very respected retailer, but there is a definite synergy between our brand values and theirs with a focus on integrity and transparency, meaning that customers can make informed decisions.
“Holland & Barrett have taken multiple steps to embrace the growing vegan market, we’re delighted to now be forming part of that journey.”
The noodles have RRP £2.49.
Welsh, family-run bakery, Brace’s, has partnered up with former Wales and Lions rugby captain, Sam Warburton, to release ‘Sam’s Sport Active’ – a range of protein-packed products, including breads and Welsh cakes.
Two 800g loaves – ‘High Protein White’ and ‘High Protein Prograin’ – will be exclusively stocked in Tesco stores across south Wales and the south west of England from September 2019.
Director, Jonathan Brace, said the innovation was a reaction to ‘consumer trends and what’s popular’.
“We know more and more people are looking to increase the amount of protein in their diets and so it’s important we offer products that meet the needs of the ever-increasing health conscious shopper.”
The company said that the range is also high fibre and is the ‘perfect go-to’ for sports enthusiasts.
Sam’s Sport Active High Protein White has over 12g of protein per two slices (13.8% per 100g). Sam’s Sport Active High Protein Prograin contains sunflower seeds, linseed, rye, barley and maize. The line also includes Sam’s Wheels High Protein Welsh Cakes.
German agricultural cooperative Behr has launched a new product line of fresh vegetables individually packaged in steam foil.
The vegetables can be prepared ‘quickly’ and ‘simply’, Behr said. Consumers just put the product and foil in the microwave for a steamed finish, without adding water. This, combined with a short cook time, preserves the vitamin and mineral content.
Three varieties are being rolled out: cauliflower; cauliflower and broccoli and Romanesco pointed cabbage.
The veggies will be distributed nationally with an RRP of € 2.49.
