Digitalisation

Precision agriculture needs integrated data to work well. Image Source: Getty Images/andreswd

Will precision agriculture ever be adopted?

By Augustus Bambridge-Sutton

Precision agriculture provides many benefits for farmers and can help suppliers manage food. But with a myriad of issues, including regulation and farmer adoption, will we ever see widespread use?

Increasing consumer engagement through social media. GettyImages/Urupong

Increasing consumer engagement through social media

By Donna Eastlake

Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

As consumers become accustomed to time-efficient products and tools, they will be more receptive to adopting technologies like augmented reality (AR) and artificial intelligence (AI). GettyImages/Bernhard Lang

Advancing food tech in 2024: The year of convenience

By Natasha Spencer-Joilliffe

A new era of convenience will emerge in 2024 as ever-evolving augmented reality (AR) and artificial intelligence (AI) technology streamlines consumers’ meal planning, shopping and cooking habits.

With sites in Lincoln, Scotland and the South West, Branston is one of the UK’s leading suppliers of potatoes. It has launched trials into net zero production through sustainable fertilisers.

Branston’s race to net zero in the potato supply chain

By Oliver Morrison

Branston, one of the UK’s largest suppliers, has begun trials to assess the viability of creating net zero potatoes. Field Technical Manager Andrew Blair shares his insights into the methods the company is following and how it hopes to establish a process...

Follow us

Products

View more

Webinars