Digitalisation

Albert Heijn initially used DNA traceability to confirm its chicken was slow-growth and has extended this approach to beef and pork / Pic: GettyImages-leischkadesign

Meat transparency: The answer could be in the DNA

By Katy Askew

Today’s consumers expect heightened levels of traceability – particularly when it comes to meat. Dutch retailer Albert Heijn is working with its suppliers and DNA testing expert IdentiGEN to provide shoppers with certainty around the meat they eat.

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