Digitalisation

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Local and online shopping habits look set to stay - but price will also be a factor / Pic: GettyImages-jovanmandic

Are local and digital shopping habits here to stay post-COVID?

By Katy Askew

As product safety worries, sustainability and traceability have all been placed firmly under the microscope, COVID-19 has accelerated our local shopping and sourcing habits. Now, we ask: What does the future hold for staying local?

The Nutrition Centre was developed by Tate & Lyle’s global nutrition team. Pic: Tate & Lyle

Tate & Lyle introduces new online nutrition tool

By Jim Cornall

Tate & Lyle PLC, a global provider of food and beverage ingredients and solutions, has launched the Tate & Lyle Nutrition Centre, a new digital hub providing access to science on ingredients that can help address public health challenges.

Givaudan Taste & Wellness develops AI to streamline recipe innovation / Pic: GettyImages-Karendaev

Givaudan leverages AI for ‘next generation’ product development

By Katy Askew

Givaudan’s flavour business, Givaudan Taste & Wellness, is launching a new tool that leverages artificial intelligence for the ‘next generation’ of product development. “Success comes from combining the output of the tools with the sensitivity and...

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