Seeking better collaboration? Stravito enhances AI-powered insight platform for solution

By Oliver Morrison

- Last updated on GMT

Image: Getty/LeoWolfert
Image: Getty/LeoWolfert

Related tags Stravito Innovation AI

Swedish digital innovator Stravito is launching a new tool aimed at allowing insights teams to easily manage every aspect of their research projects from one, secure space. FoodNavigator hears more.

Last year the company unveiled a new tool, Atlas, to help food and beverage manufacturers digest the ‘overwhelming’ amount of data that they are bombarded with on a daily basis. 

To complement this it has now introduced Research Management, a tool that aims to help food and beverage manufacturers work in more effective and smarter way.

“From day one, Stravito has been focused on helping world-leading brands such as Danone simplify knowledge discovery by centralizing access to their insights,”​ explained Thor Olof Philogène, CEO and Founder of Stravito. “We’ve achieved this through our AI-powered enterprise insights platform, releasing tools such as Atlas and Scrapbook, to help individuals navigate and digest research in the easiest and most engaging way.

"Yet, we know from talking to our customers there’s more we can help them with which is why we have taken it to the next level launching our new product, Research Management. This is a new platform that simplifies research project management and allows insights teams within global organizations to comprehensively manage research projects from one place.”

Research Management fully integrates with Stravito’s repository, now allowing insights professionals to review available research before beginning a project, and instantly publish completed research so that no knowledge is underutilized or lost on local drives, he revealed.

Research Management streamlines workflows, allowing insights teams to better manage research projects, budgets, suppliers, and external agencies from one, secure space.

By centralizing research projects, insights teams have more transparency and visibility - they can see what each other is working on - and they’re able to collaborate more efficiently. Everything exists in one place and our built-in chat functionality removes the need to send time consuming emails.

Stravito CEO Thor P
Stravito has been focused on helping world-leading brands such as Danone simplify knowledge discovery by centralizing access to their insights: CEO and Founder Thor Olof Philogène

“We can now help our customers centralize both their insights and their insights projects,”​ continued Philogène. Stravito’s AI-powered enterprise insights platform is fully integrated with the research project management platform enabling global organizations to put more knowledge into the hands of employees, so they can maximize the value of their insights, and make more informed business decisions.

“Based on customer feedback we do not believe that any others in the space are able to offer the simplified, collaborative and transparent experience that our new Research Management product provides. Everything exists in one place and our built-in chat functionality removes the need to send time consuming emails.”

Danone trial to increase efficiency

Stravito was founded in 2017 by market research veterans and former iZettle employees. Today, the start-up's customers include brands such as Danone, McDonalds, Atria, and Carlsberg, alongside retail, CPG, healthcare, and telecommunications markets.

For the past four months, world food company Danone has been trialling Research Management. With researchers in 30 countries and studies being completed every month, it needed a more automated, helpful and collaborative way to manage insights projects and avoid the duplication of work.

Joanna Dumont, VP Strategy, Insights and Innovation at Danone, said: “At Danone we are always innovating with data and insights, and looking for tools that can empower us to work as one team in a more effective and smart way.

“Research Management enables best practice sharing, makes processes much more transparent, and increases team collaboration.  So far, in the pilots and the markets that it has launched in, the feedback has been really aligned with our overall goal to increase efficiency with many people commenting ‘I really needed this’.”

Enhancements in the pipeline

Philogène said the group has a number of enhancements in the pipeline for Research Management including a real-time internal and external chat functionality, and a timeline feature that denotes project milestones of commissioned research.

“We’re excited to see how teams capitalize on the tools' consistently expanding capabilities,”​ he said. “Yet, this is just one area of production innovation, we are also actively working on a number of other exciting areas, such as generative AI and can’t wait to share more soon.”

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