NPD trend tracker: From subscription snacks to 'Mayocado' egg-free mayo

NPD-trend-tracker-From-subscription-snacks-to-Mayocado-egg-free-mayo.jpg
©GettyImages/BrianAJackson

This week's innovation highlights include the launch of a new subscription snacking service from UK healthy snacks brand Ginni, which hopes to tap into the growth currently being seen in direct-to-consumer models. Elsewhere, Hunter & Gather hit the mark with a clean label plant-based mayonnaise that is not only vegan and nutrient dense but suitable for people affected by coeliac disease. Here is FoodNavigator's weekly round-up of the hottest products hitting the shelves in Europe.

This week's innovation highlights include the launch of a new subscription snacking service from UK healthy snacks brand Ginni, which hopes to tap into the growth currently being seen in direct-to-consumer models. Elsewhere, Hunter & Gather hit the mark with a clean label plant-based mayonnaise that is not only vegan and nutrient dense but suitable for people affected by coeliac disease. Here is FoodNavigator's weekly round-up of the hottest products hitting the shelves in Europe. 

GettyImages-BrianAJackson - innovation food coffee
GettyImages-BrianAJackson - innovation food coffee

This week's innovation highlights include the launch of a new subscription snacking service from UK healthy snacks brand Ginni, which hopes to tap into the growth currently being seen in direct-to-consumer models. Elsewhere, Hunter & Gather hit the mark with a clean label plant-based mayonnaise that is not only vegan and nutrient dense but suitable for people affected by coeliac disease. Here is FoodNavigator's weekly round-up of the hottest products hitting the shelves in Europe. 

©GettyImages/BrianAJackson

Fizzy ‘nitro’ cold brew coffee
Fizzy ‘nitro’ cold brew coffee

Cafeahaus has launched Goldbrew, a line of ready-to-drink cold brews coffee, in Germany.

Goldbrew is made from 100% sustainable Arabica coffee beans. The company, a subsidiary of DEK Berlin, is launching two carbonated options – ginger & lemon and grapefruit & lemon – in what it described as ‘sustainable’ cans produced by Ardagh Group. Alongside the sparkling flavoured coffees, Cafeahaus is also rolling out nitro original cold brew coffee in Ardagh’s ‘unique’ nitro can.

Nitro coffee is a cold-brewed beverage that's steeped for longer than its hot-water counterpart to give it a richer taste. The nitrogen – which is introduced to the coffee through a beer tap – creates tiny bubbles whose relative insolubility in water makes them long-lasting.

Ardagh’s Nitro Can uses a widget to introduce the nitrogen to the coffee. “The can’s nitrogen-charged widget brings the Goldbrew to life – first by carrying the coffee’s aroma, then by infusing its black body with that characteristic cascade of bubbles, and finally by topping it off with a tan-coloured head,” said Adriana Escobar, product manager at Ardagh Group’s European metal beverage division.

“We’ve been very pleased to work with Ardagh in the introduction of RTD cold-brewed coffee in cans,” added Marco Beran, sales director at DEK Berlin. “In use, Ardagh’s aluminium beverage cans provide a shelf-stable environment for the coffee, even without refrigeration, while preserving the cold-brewed coffee's full-bodied taste. And the nitro can adds an exciting experience on top.”

Ginni's subscription snacks
Ginni's subscription snacks

UK healthy snack maker Ginni’s has launched ‘Ginni’s in a Box’, a direct to consumer subscription service.

The company’s range includes nuts, seeds, snacks, pork scratchings, popcorn, dried fruit and sweets. The monthly subscription service delivers full sized packets to consumers' homes. The service starts at £5 per month – 20% cheaper than buying the snacks separately.

“One of the best things about Ginni’s products, however, is the variety of shapes and sizes they come in. They’re great for on-the-go snacks, packed lunches or to keep at home as a personal reserve to dip in to. Their large sharing packs are perfect for parties and picnics and, for more celebratory occasions, elegant gift trays are also available,” the company stated.

Hunter & Gather egg-free mayo
Hunter & Gather egg-free mayo

‘All-natural’ condiment brand Hunter & Gather is launching Mayocado, an egg-free mayonnaise option.

The new product includes a simple ingredients list comprising of: avocado oil, water, filtered apple cider, lemon juice, black pepper, pea protein, konjac root and pink Himalayan salt.

The company said it is targeting consumers looking for vegan options that are also nutrient dense.

According to co-founder, Amy Moring: “Making a mayo that was accessible to the plant-based community without compromising either in terms of taste or quality of ingredients, was a challenge we were ready to accept because this is a condiment that appeals to food lovers of all ages.”

Based on her own experiences as a coeliac, Moring wanted to create an egg-free mayonnaise that was from seed oils, sugars or inflammatory fats. Hunter & Gather claimed its use of avocado oil provides other benefits because it is “positively bristling” with oleic oil, folates, vitamins C,E,K & B6 and mono-saturated fats.

Hunter & Gather’s Mayocado is already available at: Amazon, Wholefoods, CLF, Tree of Life and the Health Store in the UK. It is also exported to Germany. It joins Hunter & Gather’s existing mayos – garlic & black pepper and chilli & lime.

Organic baby food pots
Organic baby food pots

French supermarket Intermarche is planning to stock new Pommette organic baby food pots.

Pommette baby food lunch recipes in small jars are made using only French meats. Protein-free dishes are also available targeting evening meals, the company noted. The line targets weaning infants who are six-months or older. 

The range’s line of lunch options includes salmon and vegetables, available for €2.29 for two 200g jars; courgette, potatoes & beef at €2.19; and green beans and chicken for €1.69. The line also includes a meat-free evening meal option: green vegetables and semolina at €2.39.

Made for Drinks and Offshore Pilsner team-up for flavour pairing
Made for Drinks and Offshore Pilsner team-up for flavour pairing

Premium snack maker Made for Drink is working with Offshore Pilsner, from North Cornwall-based Sharp’s Brewery, to pair snack and drink flavours this summer.

Offshore Pilsner’s ‘crisp, clean flavour ‘, citrus finish and tropical fruit/herbal lemon aroma make it an ‘ideal partner’ for Made for Drink’s Hungarian Mangalitza salami chips, the companies said. The salty, rich in fat and umami profile of the chips provides a depth of flavour that is well suited to Offshore Pilsner, which is brewed with Czech yeast and continental hops.

According to Made for Drink founder, Dan Featherstone: “The strong cultural bond that naturally co-exists between two products with such rich Eastern European ties meant that this was always going to be a sublime epicurean union between producers committed to the same best-in-class values.”

Sharp’s Communications Manager Rachel Williams added: “We applaud Made for Drink’s ongoing mission to create an artisan snacking operation that actively embraces the finest snacking traditions from around the globe whilst refusing to cut corners in terms of world class ingredients, small batch cooking methods or cultural food & drinks ties.

“We were especially excited to trial Made for Drink’s stylish ‘fine snacking’ tins’, because we believe this style of thoughtful packaging is an industry first in terms of plastic-free/recyclable packaging, reflecting our own determination to reduce our footprint on the wider environment. You could say it’s a match made in beer & food heaven."

Krispy Kreme goes back to the 1990s with Throw Back Party
Krispy Kreme goes back to the 1990s with Throw Back Party

Doughnut brand Krispy Kreme is launching a Throw Back Party range in the UK that it described as ‘gleefully nostalgic’ and ‘reminiscent of every 90s kid’s party spread’.

The limited edition retro collection with a ‘modern twist’ consists of party-treat inspired doughnuts.

The Party Ring doughnut takes an original glazed doughnut ‘back to the 90s’ by transforming it into two of the iconic party biscuits, dipped in candy floss icing. The Chocolate Jazzie is a pick ‘n’ mix ‘reinvention’ filled with chocolate brownie batter, dipped in chocolate icing and finished with hundreds and thousands. Cookies & Creme is decorated with vanilla frosting and cookie pieces.

Finally, Krispy Kreme is also launching a new slushie and shake range including tropical and apple flavour slushies and an Oreo Kreme shake.

PIMM’S expands into spreads with Duerr tie-up
PIMM’S expands into spreads with Duerr tie-up

Gin-based spirit brand PIMM’S has partnered with Duerr’s, a family-owned English jam maker, to launch a special edition strawberry, tangerine & mint flavoured preserve.

The new fruity jam perfectly combines PIMM’S No.1 with strawberries and tangerines with a ‘hint’ of mint to create a taste mirroring the iconic British summer beverage. The preserve contains 4% PIMM’S No.1 spirit.

Beanstalk, PIMM’S brand extension licensing agency, brokered the agreement.

PIMM’S strawberry, tangerine & mint preserve will be available in 330g jars from the beginning of July at Waitrose and Asda UK stores.

Lizzy Forster, senior brand manager, PIMM’S, said: “PIMM’S and jam are both iconic British traditions, and we’re thrilled to bring them together with our new fruity preserve. The jam is the ideal way to add a taste of summer to any occasion.”

PIMM’S No. 1 is recognised for being the quintessential British summer drink. It’s unique flavour translates perfectly into other sweet treats that allow consumers to enjoy their favourite summer drink in new ways, year round. Duerr’s, which has been perfecting its preserves since 1881, is the ideal partner to create a unique sweet preserve showcasing PIMM’S distinct flavours of strawberries, tangerines and mint,” added Lisa Reiner, managing director of Beanstalk for Europe and Asia Pacific.

Milka ice cream hearts
Milka ice cream hearts

Ice cream maker Froneri is rolling out Milka ice cream ‘hearts’ in Germany.

Combining vanilla ice cream and Milka Alpine milk chocolate, the company said the miniature ice cream hearts are ‘ideal’ for enjoying alone or sharing with family and friends. It is available as an impulse ice cream targeting treats ‘on-the-go’, Froneri said.

The hearts join Froneri’s line-up of other Milka branded ice creams, produced as part of a licensing deal with Mondelez International. The new SKU will be distributed nationally in cash and carry, convenience and discount stores as well as supermarkets and hypermarkets.