PIMM’S expands into spreads with Duerr tie-up
Gin-based spirit brand PIMM’S has partnered with Duerr’s, a family-owned English jam maker, to launch a special edition strawberry, tangerine & mint flavoured preserve.
The new fruity jam perfectly combines PIMM’S No.1 with strawberries and tangerines with a ‘hint’ of mint to create a taste mirroring the iconic British summer beverage. The preserve contains 4% PIMM’S No.1 spirit.
Beanstalk, PIMM’S brand extension licensing agency, brokered the agreement.
PIMM’S strawberry, tangerine & mint preserve will be available in 330g jars from the beginning of July at Waitrose and Asda UK stores.
Lizzy Forster, senior brand manager, PIMM’S, said: “PIMM’S and jam are both iconic British traditions, and we’re thrilled to bring them together with our new fruity preserve. The jam is the ideal way to add a taste of summer to any occasion.”
“PIMM’S No. 1 is recognised for being the quintessential British summer drink. It’s unique flavour translates perfectly into other sweet treats that allow consumers to enjoy their favourite summer drink in new ways, year round. Duerr’s, which has been perfecting its preserves since 1881, is the ideal partner to create a unique sweet preserve showcasing PIMM’S distinct flavours of strawberries, tangerines and mint,” added Lisa Reiner, managing director of Beanstalk for Europe and Asia Pacific.
