Grimbergen introduces alcohol-free beer
Beer brand Grimbergen is launching its first zero alcohol beer, Grimbergen 0.0%, as of August 2020.
According to parent company Kronenbourg, the new product responds to a growing trend for more responsible consumption of alcohol.
“According to a recent study, 82% of French consumers are trying to moderate their alcohol consumption, and alcohol-free beers take more and more space on supermarket shelves.”