Strings & Things, part of Kerry Foods, is rebranding its children’s snack product Cheeshapes Randoms.
The updated range, known as Cheeshapes Quirkies includes a number of new shapes, including a llama, a chunky trainer, and a tennis racket. The line also features new games a trivia quiz questions on the inner packaging.
The SKU, which is made from real cheese and provides a source of calcium and vitamin D, comes in at under 100 kcal per packet.
According to String & Things, the rebrand was designed with the help of research agency The Pineapple Lounge. “The research found that kids love the combination of ‘silly’ and ‘serious’ shapes together in one pack, which feels both rebellious and cheeky.”
Strings & Things Brand Manager, Melissa Sargeant, said the company is ‘really excited’ to continue broadening the String & Things portfolio with the Cheeshapes Quirkies.
“As a brand we’re committed to making kids playtime fun whilst reassuring parents with a range of healthy snacks. The new range taps straight into this with a mix of quirky shapes that are all a great source of calcium. We think Cheeshapes Quirkies are going to be a hit with kids and parents alike!”
Cheeshapes Quirkies are launching in Asda 7 July with a further rollout planned in August.