Danone-owned Evian has launched a new bottle with an engraved logo as a way to reduce the use of virgin plastic.
According to Evian, the bottle took close to two years to develop. Excluding the cap, the entire bottle is created from 100% recycled plastic.
Evian hopes the bottle can provide a sustainable solution globally, particularly in ecommerce where there is no need for barcode labelling.
The brand is rolling out the 400ml bottle in select hotels, restaurants and hospitality operations in France this month. From September, the company will launch the engraved offering in other countries.