Way to Go! Fairtrade chocolate bar
Discount supermarket retailer Lidl GB and has built on its partnership with Fairtrade to launch a new chocolate bar made from ‘fully traceable’ cocoa from Kuapa Kokoo, Ghana.
The Way to Go! Range of Fairtrade certified chocolate bars comes in three flavours: dark chocolate, milk chocolate, and milk chocolate with caramelised almonds & sea salt.
The cocoa used to produce the chocolate is grown by farmers guaranteed the Fairtrade Minimum Price and Fairtrade Premium, which they can choose to invest in their business, family, communities and environment.
Catherine David, head of commercial partnerships at the Fairtrade Foundation, said it is ‘proud’ to have partnered with Lidl on the new range. “These delicious sweet treats, which we’re all looking forward to tasting, will be even more enjoyable known they are fully traceable, sustainable and improving the lives of cocoa farmers.”
The range has been available in Lidl stores across the UK from 9 July.
