NPD Trend Tracker: From Persian-style ancient grains to enzyme 'super drink'
By Katy Askew
- Last updated on
This week's round-up of on-trend innovation sees global culinary culture collide with ancient grains as Merchant Gourmet launches in Lidl. Meanwhile, a new Asian-inspired enzyme 'super drink' hopes to tap into the already soaring demand for gut-healthy products like kombucha.