In Germany, the Kellogg Company is expanding its breakfast cereal range with Kellogg’s Zimmy’s Cinnamon Stars.
According to the cereal giant, the stars – which contain 51% whole grains – have a delicious and balanced cinnamon taste. The product is rich in fibre and contains no artificial colours or flavours.
Further, Zimmy (the dragon cartoon featured on-pack) is not only for breakfast time, noted Kellogg’s. By scanning a QR code on the cereal box with a smartphone, the dragon appears on the smartphone camera, meaning that videos and photos can be shot that make ‘Zimmy come alive in real time’.