What is the latest new product development hitting Europe? FoodNavigator looks at Grimbergen's alcohol-free beer, a new Evian bottle with an engraved logo, Kellogg's cinnamon cereal in Germany, and more...
Pic: GettyImages/Deagreez
What is the latest new product development hitting Europe? FoodNavigator looks at Grimbergen's alcohol-free beer, a new Evian bottle with an engraved logo, Kellogg's cinnamon cereal in Germany, and more...
Discount supermarket retailer Lidl GB and has built on its partnership with Fairtrade to launch a new chocolate bar made from ‘fully traceable’ cocoa from Kuapa Kokoo, Ghana.
The Way to Go! Range of Fairtrade certified chocolate bars comes in three flavours: dark chocolate, milk chocolate, and milk chocolate with caramelised almonds & sea salt.
The cocoa used to produce the chocolate is grown by farmers guaranteed the Fairtrade Minimum Price and Fairtrade Premium, which they can choose to invest in their business, family, communities and environment.
Catherine David, head of commercial partnerships at the Fairtrade Foundation, said it is ‘proud’ to have partnered with Lidl on the new range. “These delicious sweet treats, which we’re all looking forward to tasting, will be even more enjoyable known they are fully traceable, sustainable and improving the lives of cocoa farmers.”
The range has been available in Lidl stores across the UK from 9 July.
Strings & Things, part of Kerry Foods, is rebranding its children’s snack product Cheeshapes Randoms.
The updated range, known as Cheeshapes Quirkies includes a number of new shapes, including a llama, a chunky trainer, and a tennis racket. The line also features new games a trivia quiz questions on the inner packaging.
The SKU, which is made from real cheese and provides a source of calcium and vitamin D, comes in at under 100 kcal per packet.
According to String & Things, the rebrand was designed with the help of research agency The Pineapple Lounge. “The research found that kids love the combination of ‘silly’ and ‘serious’ shapes together in one pack, which feels both rebellious and cheeky.”
Strings & Things Brand Manager, Melissa Sargeant, said the company is ‘really excited’ to continue broadening the String & Things portfolio with the Cheeshapes Quirkies.
“As a brand we’re committed to making kids playtime fun whilst reassuring parents with a range of healthy snacks. The new range taps straight into this with a mix of quirky shapes that are all a great source of calcium. We think Cheeshapes Quirkies are going to be a hit with kids and parents alike!”
Cheeshapes Quirkies are launching in Asda 7 July with a further rollout planned in August.
Meat-free brand Naked Glory, part of Kerry Foods, is collaborating with meal kit company Gousto on two new recipes.
The Roast Deli Readybites, made from rehydrated soya, are designed to deliver a ‘meat-like flavour and texture’. They will be available in Gousto’s ‘Meat-Free Chicken Pad See Ew’ and ‘Meat-Free Chicken Teriyaki Tray Bake’ offerings.
Alison Lees, marketing manager at Naked Glory said the brand is ‘hugely excited’ about the launch. “Gousto recipe boxes provide the perfect opportunity for consumers to discover Naked Glory’s epic succulent taste in a convenient and inspiring way. We are pleased to be offering consumers that want to enjoy great-tasting meat-free products the opportunity to do so, with even more variety on the Gousto menu.”
Category buyer at Gousto, Rhys Desborough, said the businesses is ‘constantly looking’ for partners to help expand its menu future. Naked Glory is one such example, he elaborated.
“Their delicious meat-free products allow us to serve up even greater choice to our customers, as so many look to introduce more meat-free dinner times.”
Naked Glory Roast Deli Readybites are also available in Asda, alongside Tikka and Smoky BBQ flavours for £2.50.
In Germany, the Kellogg Company is expanding its breakfast cereal range with Kellogg’s Zimmy’s Cinnamon Stars.
According to the cereal giant, the stars – which contain 51% whole grains – have a delicious and balanced cinnamon taste. The product is rich in fibre and contains no artificial colours or flavours.
Further, Zimmy (the dragon cartoon featured on-pack) is not only for breakfast time, noted Kellogg’s. By scanning a QR code on the cereal box with a smartphone, the dragon appears on the smartphone camera, meaning that videos and photos can be shot that make ‘Zimmy come alive in real time’.
Danone-owned Evian has launched a new bottle with an engraved logo as a way to reduce the use of virgin plastic.
According to Evian, the bottle took close to two years to develop. Excluding the cap, the entire bottle is created from 100% recycled plastic.
Evian hopes the bottle can provide a sustainable solution globally, particularly in ecommerce where there is no need for barcode labelling.
The brand is rolling out the 400ml bottle in select hotels, restaurants and hospitality operations in France this month. From September, the company will launch the engraved offering in other countries.
Beer brand Grimbergen is launching its first zero alcohol beer, Grimbergen 0.0%, as of August 2020.
According to parent company Kronenbourg, the new product responds to a growing trend for more responsible consumption of alcohol.
“According to a recent study, 82% of French consumers are trying to moderate their alcohol consumption, and alcohol-free beers take more and more space on supermarket shelves.”
