International ice cream maker Froneri is launching a new plant-based ice cream brand 'with a social conscious': RØAR.
The 'indulgent' plant-based ice cream brand 'helps save endangered wild cats' through a long-term partnership with Panthera, supporting the TIGERS FOREVER fund.
RØAR combines 'high quality' plant-based ingredients, is free from palm oil and all cocoa is UTZ Certified.
"We created this brand for the super-premium ice cream lover. We are plant based because it tastes good, and it also does good. We want more people to unleash their taste buds and indulge their wild side with this truly delicious ice cream," the company said.
Three flavours are launching in the UK and Finland: hazelnut chocolate cookie, coconut mango passion fruit oat cookie, and hemp seed chocolate brownie.