Kerry Foods is extending its Naked Glory range with the launch of new meat-free Tenderstrips.
The Tenderstrips will be available in three flavours: roast, tikka and smoky BBQ.
Kerry Foods said the line is an alternative that 'matches' the 'meaty taste and succulent texture' of chicken.
The move follows Kerry's launch of meat-free quarter pounders, mince and sausages last year. The line will roll out across the grocery and foodservice channels from February.
Alison Lees, marketing manager, Naked Glory, said: “The demand for tasty and exciting meat-free food is greater than ever before. It’s a compelling space for retailers to play in and a category that we expect to see continue enticing meat-eaters, vegetarians and vegans alike over the coming months and beyond. With more and more of the nation’s carnivores moderating their meat consumption, we want to make sure we’re giving shoppers plenty of meat-free options to sink their teeth into.
"That’s where our new mouth-watering meat-free Tenderstrips come in. Deliciously marinated and flame grilled, just like their chicken counterparts, our Tenderstrips are packed with bold and punchy flavours that will make mealtimes something to really look forward to. High quality, great taste and unbeatable texture – they’re the perfect addition to our line-up of pork and beef alternatives. For us, it’s all about bringing greater choice to the meat-free category, so that shoppers can enjoy even more delicious meat-free meals.”