Unilever's ice cream brand Ben & Jerry’s - well-known for its cookie dough ice cream - is launching just the dough, with the roll out of new Fairtrade chocolate chip cookie dough chunks.
The 'snackable' dough chunks are the same recipe as that used in the the original cookie dough ice cream.
The dough chunks come in 170g bags, each with six servings, and can be found in the freezer aisle. They are safe to eat raw because the recipe contains pasteurized eggs and heat-treated flour.
“Ice cream fans have been calling out and asking us to ‘free the chunks’ for a while now, so we’re delighted to be able to give them what they want,” said Ben & Jerry's 'flavour guru' Helder Silva. “During a test in the US, bags flew off the shelves. Now, dough fans in Europe can get a chunk of the action.”