German dairy group DMK is launching a variety of new ice cream options in partnership with popular brands Baileys, Milram and Ahoj-Brause.
The new brand partnerships follow a successful collaboration with biscuit brand Bahlsen last year.
DMK is rolling out a Bailey's strawberries & cream variety in the 500 ml cup segment, alongside a “Mini Selection Pleasure” mix box and three varieties of Baileys stick ice cream.
Under the Milram brand, DMK is bringing the popular buttermilk ice cream varieties of strawberry and lemon into the waffle cone segment.
In collaboration with confectioner Katjes Fassin, DMK is bringing 'cult brand' Ahoj-Brause to the freezer aisle. The new ice cream product, the Waldmeister, will deliver the flavour of the iconic fizzy drink, with raspberry ice cream, a lemon sauce topping and original Ahoj-Brause 'pearls'.
"We want to build on our positive momentum in the ice cream sector from the previous year. In 2020, DMK Group will therefore continue to focus on consistently developing and expanding a profitable brand business – one which already accounts for 15 percent of its total sales. The aim is to also optimise processes and significantly increase distribution,” explained Marcus-Dominic Hauck, COO of DMK Ice Cream.