NPD trend tracker: From sustainable trout to regional specialties

NPD-trend-tracker-From-sustainable-trout-to-regional-specialties.jpg
©iStock/ViktorCap

European consumers are increasingly favouring locally sourced and manufactured food products - a trend that German manufacturer Settele has responded to with a line of organic regional specialties. Elsewhere, France's Supermarché Match rolled out fresh trout that, it says, delivers a 'triple benefit' in terms of taste, nutrition and sustainability. Here is FoodNavigator's weekly round-up covering some noteworthy NPD from around Europe.

European consumers are increasingly favouring locally sourced and manufactured food products - a trend that German manufacturer Settele has responded to with a line of organic regional specialties. Elsewhere, France's Supermarché Match rolled out fresh trout that, it says, delivers a 'triple benefit' in terms of taste, nutrition and sustainability. Here is FoodNavigator's weekly round-up covering some noteworthy NPD from around Europe. 

Pic: ©iStock/ViktorCap

dairy supermarket consumer shopper iStock.com ViktorCap
dairy supermarket consumer shopper iStock.com ViktorCap (Viktor Cap)

European consumers are increasingly favouring locally sourced and manufactured food products - a trend that German manufacturer Settele has responded to with a line of organic regional specialties. Elsewhere, France's Supermarché Match rolled out fresh trout that, it says, delivers a 'triple benefit' in terms of taste, nutrition and sustainability. Here is FoodNavigator's weekly round-up covering some noteworthy NPD from around Europe. 

Pic: ©iStock/ViktorCap

Big Tom spiced tomato ketchup
Big Tom spiced tomato ketchup

Big Tom, a brand known for its Bloody Mary mix, is launching a spiced tomato ketchup this spring. 

The condiment uses the same Big Tom spice blend and sauce of Portuguese tomatoes. It also boasts 'significantly lower sugar content' (13.4g per 100g) compared to that of other leading brands. Heinz Ketchup, for instance, has 22.8g of sugar per 100g and Tiptree Ketchup has 31g. 

Big Tom Spiced Tomato Mix is now exported to more than 20 countries worldwide and is produced by James White Drinks in Suffolk.

Lawrence Mallinson, MD at James White Drinks commented: “Launching Big Tom spiced tomato ketchup has been an ambition of mine for at least ten years. It has taken us well over a year to develop because we were so determined that it should be true to the distinctive Big Tom taste. We have produced a fabulous ketchup – you will love it.”

Supermarché Match eco-friendly trout
Supermarché Match eco-friendly trout

Supermarché Match is introducing eco-friendly French trout, fed with Veramaris algae oil rich in omega-3 EPA and DHA. 

The supermarket chain, owned by Louis Delhaize Group, said the move builds on last year's launch of Norwegian salmon reared under these same 'virtuous conditions' and fed algae supplied by Veramaris. This meant Supermarché Match grew its salmon sales by by 12.4%.

Supermarché Match and Veramaris therefore decided to extend their partnership to whole pink trout, fed with algae oil produced by the Veramaris company and insect flour. 

Match and and Veramaris are committed to fish with a 'triple benefit': taste, nutritional quality and environmental preservation. 

To develop the trout supply, the supermarket and feed supplier are also cooperating with Skretting, a processor of fresh trout located in Loos en Gohelle in Hauts-de-France. 

Tropical Jaffa Cakes
Tropical Jaffa Cakes

Pladis is giving McVitie’s Jaffa Cakes 'an on-trend makeover' with the launch of McVitie’s Jaffa Cakes Pineapple.

McVitie’s Jaffa Cakes Pineapple will comprise the same sponge, coated in milk and dark chocolate as original Jaffa Cakes but with a 'zingy' pineapple centre.

Announcing the launch, Pladis flagged Mintel data that suggests the 'pineapple flavour trend' has grown 26% in the last 3 years.  

“McVitie’s Jaffa Cakes Pineapple will offer consumers a trendy twist on the much-loved classic,” said Emma Stowers, brand director for McVitie’s at pladis UK&I. 

“McVitie’s Jaffa Cakes are already a store-cupboard staple for almost a third (31%) of UK households, with over one billion devoured each year. We want to encourage even more shoppers to get behind the brand, and we’re confident that the launch of McVitie’s Jaffa Cakes Pineapple will help the brand appeal both to a new generation of consumers and existing Jaffa Cakes fans seeking something a little bit different.”

Aldi appeals to kids with unicorns and zoo animals
Aldi appeals to kids with unicorns and zoo animals

Aldi is launching chicken nuggets in the shape of unicorns and zoo animals to appeal to kids in the UK. 

Frozen breaded chicken unicorns and zoo animals will both be available for £1.25 per 250g pack. They have been made with 100% British chicken breast, according to the company. 

Aldi revealed the zoo animals have been shaped to resemble a variety of animals including elephants and hippos. 

The products have a 12 minute cook time. 

Joe & Steph's mini eggs
Joe & Steph's mini eggs

Popcorn brand Joe & Seph’s is rolling out chocolate popcorn bites; white chocolate and raspberry bites; alongside chocolate popcorn mini eggs; and a salted caramel popcorn in a miniature milk chocolate Easter egg.

The company said the mini eggs are a 'first of their kind' combining chocolate with Joe & Seph’s caramel popcorn.

Founder Joseph Sopher created the new chocolate popcorn eggs after 'many late nights experimenting' in his kitchen. “We’ve wanted to create a more decadent sweet treat for a while that’s different to our range of gourmet popcorn. I can’t wait for everyone to try them, though I must hazard a warning, they’re extremely moreish," he said. 

Joe & Steph's products are handmade and use natural ingredients. 

Nadler herring snacks
Nadler herring snacks

German brand Nadler is rolling out a new souced berring - or matjes - line. 

The new matjes snack varieties come with two toppings: carrot, leek & onion and curry, apple & onion. Nadler said the former is a tried and tested flavour combination while the latter is described as 'innovative', 'cosmopolitan' and 'intense'. 

"The new creations from Nadler are perfect for a small snack at home or as a convenient fish snack on the go."

Settele launches regional organic line
Settele launches regional organic line

Settele has launched an organic range of specialty regional food from Swabia, in southwestern Germany.

The 'classics' include organic dumplings, organic vegetable dumplings and organic egg spaetzle. The company said that it has attempted to source organic ingredients from regional suppliers to produce the line. All products are free from preservatives and flavor enhancers and ready to serve in a 'few minutes'.

The new products are initially being launched in Baden-Württemberg and Bavaria. They will be available through cash and carry markets, discounters, hypermarkets and supermarkets throughout the area.