Supermarket Aldi is launching 100% British Wagyu beef burgers throughout the UK.
The burgers will go on sale for £2.99 for a pack of two.
Aldi’s Wagyu beef supplier and chairman of the British Wagyu Society, Jim Bloom, commented: “I’m very excited about the launch of British Wagyu burgers into Aldi. The cows are reared on our farm in Yorkshire and thanks to its high marbling score, it is comparable to Kobe Wagyu.
“British Wagyu is set to be the next big thing in the meat industry and it’s very exciting that customers will be able to try our high-calibre Wagyu beef at such an affordable price.”
Julie Ashfield, managing director of buying at Aldi UK, added: "Here at Aldi, we champion British quality, which is why we’re delighted to be welcoming British Wagyu into our stores. We want customers to be able to enjoy the very best, high quality foods, at our everyday amazing prices and will be working closely with our supplier to ensure more British Wagyu lines hit stores throughout the year.”