Nestlé launches Starbucks creamer
Nestlé and Starbucks are launching Starbucks Creamers, a new line that will allow the Starbucks brand to enter the refrigerated creamer category for the first time.
The products combine Starbucks flavours with Nestlé expertise in the creamer category.
Earlier this year, as a part of the global coffee alliance between the two companies, Nestlé launched a range of 24 Starbucks products across various platforms. Nestlé’s licensing deal with Starbucks aims to bring a ‘premium coffee experience’ to consumers in grocery and foodservice.
David Rennie, Head of Beverages Strategic Business Unit, Nestlé said "The global coffee alliance has allowed us to develop and launch new Starbucks products at an unprecedented speed. We are very pleased to expand the Starbucks brand into the creamers category less than a year after we closed the deal. We will continue to move fast to deliver great Starbucks coffee experiences to our consumers around the world."
Starbucks Creamers will be available in three flavours: caramel, white chocolate and cinnamon dolce.
