Botanical drinks maker Fentimans is launching a new ‘light’ range of soft drinks in the UK to meet growing demand from consumers looking for low calorie premium soft drinks.
The company’s recent market report indicated that 65% of British consumers are ‘proactively’ trying to lead ‘healthier lifestyles’. Fentimans has taken three of its top selling flavours and lowered the calories.
The ‘light’ range includes a lower calorie version of Rose Lemonade, Gently Sparkling Elderflower and Sparkling Raspberry.
The drinks have been created by adopting the same botanical brewing method Fentimans have been using for over 100 years, where milled ginger root and selected botanicals are fermented for seven days, the company said.
The recipe is free from artificial sweeteners. Each drink contains less than 60 calories per bottle, and sugar has been reduced to 4.8g per 100ml.
Fentimans Marketing Director, Andrew Jackson commented: “We know that a growing number of our audience are increasingly looking for great tasting ‘light’ drinks with fewer calories. At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”