UK baker Jackson’s Yorkshire’s Champion bread claims to be the first British bread brand to remove palm oil from its entire range.
The palm-free line of white, brown and seeded bloomers and rolls will hit the shelves in Waitrose this week. New packaging will announce the palm-free move.
Jackson’s Yorkshire’s Champion Bread today produces over 250,000 bloomers and bread rolls a week from its bakery in Hull.
In making this ‘ethically driven change’, it is believed the brand will become the first dedicated British bread brand to be completely palm-free.
Prior to this, Jackson’s only used palm oil products from a fully segregated sustainable source.
Managing director David Balmer commented: “While we’ve only ever used sustainable palm oil in our products, the people who buy our bread have demanded more. Our mission was to remove palm oil from all our products, without compromising the delicious taste and freshness of our much-loved bloomers and rolls. We’re thrilled that we’ve achieved what we set out to.”