Ingredia, the ingredients arm of French dairy cooperative La Prospérité Fermière, has partnered with cooperative Eurial to supply milk to its butter brand Grand Fermage. This will enable them to launch what the companies describe as ‘the first eco-friendly butter from Via Lacta milk’.
Ingredia produces Via Lacta milk in-line with practices laid our under a series of commitments in its sustainable development charter. Via Lacta milk is GMO-free, cows are pasture-fed for ‘at least’ 170 days per year and are raised on straw in the winter.
The new brand will be available in soft butter and half-salt varieties from the second half of this year. It will initially be rolled out in Leclerc stores with further listings to follow.
Sandrine Delory, Ingredia general manager, said the arrangement came in recognition of the quality of Ingredia’s grass-fed and GMO-free milk.
Serge Capron, president of La Prospérité Fermière, added the innovation reflects the ‘increasingly important’ issue of ecologically responsible dairy, which he claimed is rising up the agenda of both supermarkets and French consumers.