Belgian chocolate brand Guylian, famous for its chocolate seashells, has launched a line of bars designed for ‘everyday indulgence’.
The company said the innovation comes in response to the ‘worldwide trend of portion control. One in three consumers care ‘a lot’ about portion size, the company said, citing recent consumer research.
Guylian’s single wrapped Belgian Chocolate bars will be rolled out across the 120 countries the company is present in.
The line includes individually wrapped 25g mini bars: creamy milk, premium dark 72%, hazelnut and salted caramel. An additional two flavours, milk and intense dark 84% are sugar-free and use stevia-based sweeteners. These bars are enriched with fibre.
“Our R&D and marketing team have identified more premium, more indulgent, more sustainable and more healthy chocolate products as the key chocolate category trends, and we have used this insight while developing for our 2019 brand strategy to grow our Guylian brand everyday," commented Mieke Callebaut, managing director of Guylian.
Marketing director Poeter De Pauw stressed that Guylian supports Project Seahorse and Project Cocoa. “More consumers are looking for brands that support social and environmental causes.
“Project Seahorse supports the conservation of coastal marine communities, while Project Cocoa is committed to improving the lives of the cocoa farmers, their productivity and reducing their environmental impact.”