German frozen food group Schne-frost Ernst Schnetkamp is launching Avita Benjamin Blümchen crispy vegetable nuggets.
The company said that the ‘high quality’ of the Vita brand combined with ‘powerful’ characters that feature on the packaging under license help it to answer ‘growing demand’ for vegetarian children’s ready meals.
The launch has been timed to coincide with the cinematic release of the Benjamin Blümchen movie at the beginning of August.
The products consist of vegetable nuggets containing corn, carrots, parsnips, peas, onions and broccoli. These are coated in a cornflake crumb.