New biscuit and chocolate brand Prodigy Snacks wants to bring “significant change” to the mainstream market with two new high-fibre products that “evoke the same chocolate pleasure” but with “no nasties”, including plastic packaging.
Prodigy is introducing a chunky chocolate bar and chunky orange chocolate with baobab bar in the UK this months. The bars are made with “natural, raw, organic ingredients” and have less than half the sugar content of current brands, the company claimed. The bars also include 30% of the recommended daily fibre intake.
Prodigy’s high fibre chocolates have prebiotic benefits promoting gut health and contain antioxidants from raw cacao butter and cacao nibs. They are also vegan approved and free from dairy, gluten and refined sugar.
The bars are available in 100% compostable, plastic-free packaging made from plant-based materials.
Sameer Vaswani, founder of Prodigy Snacks, commented: “Having worked in the biscuit and confectionery industry for over 16 years, I have seen first-hand the perils of heavy industrial food processing, the use of synthetic ingredients, the toxicity of refined sugars and the negative environmental impact of plastic packaging.
“There was a burning gap in the mainstream market for the same indulgent treats but without the damage they cause to our bodies - through ingredients such as artificial sweeteners, colourings and GMOs - and the planet. Unfortunately most of the 600,000+ tonnes of chocolate the UK consumes each year is wrapped in plastic. This is why I became dedicated to developing a product with a plastic-free alternative and clean ingredients and founded Prodigy Snacks.”
In August 2019, Prodigy Snacks will be expanding its range with two new treats including peanut & caramel bar and coconut chocolate bar.