Mars Wrigles targets on-the-go sales with small format
Mars Wrigley is launching a smaller format option for its popular Freedent brand in France.
Freedent sugar-free chewing gums are currently available in multipack options. The confectioner said it is completing its offer with the launch of a smaller product format targeting on-the-go and impulse consumers.
The new SKUs will be available in “durable cardboard packaging” to meet expectations for “sustainable consumption”. The recommended price is less than €1.50, the company noted.
The smaller format will be rolled out across three varieties of Freedent chewing gums: mint, strong mint and strawberry.
Freedent is currently being supported by a new advertising campaign in France, Mars Wrigley noted.
