French food processor Fleury Michon has responded to rising concern over the health implications of eating processed meats with the introduction of zero nitrate ham.
The company is supporting the launch with a marketing campaign focused on what differentiates the product – “namely the total absence of nitrate” – director of marketing David Barbous noted.
Fleury Michon spent three years developing a manufacturing process for the ham that does not use any nitrates during production or preservation and which guarantees “total food security”, the company revealed.
The product is preserved using only “fine salt”.
The ham also offers a “more pronounced meat taste”, a “firmer texture” and a natural light pink colour, Fleury Michon said. Products hit the first shelves in France earlier this year and the group expects further uptake supported by the new marketing drive.