Frozen food specialist Iglo, owned by Nomad Foods, is extending its line of Iglo Filegro fish fillets with the launch of three new innovative crumb options in Germany.
The company is rolling out pretzel breadcrumbs with sea salt; multigrain breadcrumbs with 7-grain mix; and sourdough breading with spelt flakes.
The new breadcrumbs will appeal to new and existing consumers, Iglo predicted. On shelf, the “rustic” packaging design emphasises the new products.
The new SKUs will be available at German discount, supermarket and hypermarket channels for an RRP of €3/19 per 250g pack. The launch is supported through an advertising campaign including television, digital, PR activation and in-store point of sale activities.