Greek cuisine specialist Apostle is launching a range of Mediterranean spreads in Germany.
The vegetable creams include grilled vegetables & chilli and paprika. The creams are made with yoghurt for a “light” finish. The are positioned as a lower fat alternative to cream cheese and described as “ideal” for dipping or bread.
The range is free from preservatives and does not contain added sugar.
It will be available throughout Germany for a recommended retail price of €1.59 via supermarket, cash and carry and hypermarket channels. The launch will be supported by an advertising campaign including direct mail, internet and point of sale sampling.