Jelly Belly is rolling out a new collection under its Jelly Bean Factory brand in the UK: Donut Shoppe Mix.
The company said the new range includes five “creamy” and “smooth” American donut flavours, including glazed, chocolate glazed, strawberry iced, blueberry cake and apple filled.
Donut Shoppe Mix launched on the 1st June and the collection is already stocked in a number of independent stores across the country such as American Candy World on Oxford Street, Mr Simms Traditional Sweet Store, Farrah’s Old Sweet Shop in Harrogate and Chocolate Box in Sheringham. It will enter WHSmiths in July and the brand is also in talks with John Lewis and Sainsburys.
The retail price of the 28 g tin is £3.20 and the bags are £2.50.